Director of Sales – Retail & Strategic Partnerships

<p>Afina is an 8-figure wellness brand and the #1 selling filtered showerhead brand on Amazon.</p><p>We’re scaling aggressively across Amazon, DTC, retail, subscriptions, and strategic partnerships — and we’re looking for an elite Sales Manager to help accelerate our next phase of growth.</p><p>This is not a traditional account management role.</p><p>We care about revenue, distribution, sell-through, retail expansion, partnerships, and growth.</p><p>If you know how to open doors, build relationships, negotiate deals, and drive meaningful revenue through retail and strategic channels, keep reading.</p><h2><span style="font-size:16px;"><b>The Role</b></span></h2><p>We’re hiring a high-performing Sales Manager – Retail & Strategic Partnerships to lead retail expansion and develop strategic relationships that drive growth.</p><p>You’ll work directly with leadership to identify, secure, and grow partnerships across retail, wholesale, marketplaces, affiliates, strategic brands, distributors, and other high-impact channels.</p><p>This role is for someone who understands:</p><p>Retail sales<br>Business development<br>Channel partnerships<br>Negotiation<br>Revenue growth</p><p>You should know how to identify opportunities, build relationships with decision-makers, and turn conversations into long-term revenue-generating partnerships.</p><h2><span style="font-size:16px;"><b>What You’ll Do</b></span></h2><ul><li>Identify, pitch, and close new retail and wholesale accounts</li><li>Build relationships with buyers, distributors, retailers, and strategic partners</li><li>Develop and execute partnership strategies that drive revenue growth</li><li>Manage existing retail and channel relationships to maximize performance</li><li>Negotiate commercial agreements, pricing, promotions, and partnership terms</li><li>Create joint business plans with key partners</li><li>Collaborate with marketing and growth teams to support retail launches and promotions</li><li>Analyze channel performance and identify opportunities for expansion</li></ul><h2><span style="font-size:16px;"><b>What We’re Looking For</b></span></h2><ul><li>3+ years of experience in retail sales, business development, partnerships, or account management</li><li>Proven track record of generating revenue through retail or strategic partnerships</li><li>Strong negotiation and relationship-building skills</li><li>Experience managing multiple accounts and complex sales cycles</li><li>Ability to communicate effectively with executives, buyers, and key stakeholders</li><li>Highly organized and driven by results</li><li>Entrepreneurial mindset with a bias toward action</li><li>Comfortable operating in a fast-paced startup environment</li></ul><h2><span style="font-size:16px;"><b>Bonus Points</b></span></h2><ul><li>Experience working with major retail accounts</li><li>Experience in CPG, wellness, beauty, health, or consumer products</li><li>Existing relationships with retail buyers or distributors</li><li>Experience launching products into new retail channels</li><li>Familiarity with Amazon, DTC, and omnichannel retail strategies</li><li>Experience scaling partnerships for high-growth consumer brands</li></ul><h2><span style="font-size:16px;"><b>Why Join Afina</b></span></h2><ul><li>Competitive compensation + performance bonuses + equity upside</li><li>Join a category-leading brand growing at an exceptional pace</li><li>Direct access to leadership and decision-makers</li><li>High ownership and direct impact on company revenue</li><li>Fast-moving startup environment with zero bureaucracy</li><li>Massive growth opportunities as the company scales</li><li>Remote flexibility</li><li>Free Afina products + employee discounts</li></ul><p>If you know how to build partnerships, close deals, and drive meaningful revenue growth, we want to talk to you.</p>