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The Ecommerce Specialist supports the day-to-day execution of Lolë’s digital commerce operations across owned and marketplace channels. This role helps coordinate promotional planning, email and SMS execution, site updates, and marketplace support to deliver a consistent brand experience and drive online sales. The ideal candidate would be comfortable working with a paid media agency to support google & meta.
Working closely with the Sr. Director of Marketplaces and cross-functional partners, this person helps maintain the promotional calendar, supports marketplace content and operations, and assists with merchandising across DTC, Amazon, TikTok Shop, and other digital touchpoints. This is a hands-on role for someone who is highly organized, detail-oriented, and excited to build experience across ecommerce operations, digital marketing coordination, and cross-channel merchandising.
Key Responsibilities
Promotional Planning and Calendar Support
Support the promotional calendar across DTC, Amazon, and TikTok Shop in coordination with marketing and merchandising teams.
Help coordinate seasonal launches, sales events, and capsule drops by tracking timing, creative assets, and offer details.
Monitor promotional results and compile basic performance recaps for leadership.
Email and SMS Coordination
Partner with marketing and creative teams to help execute email and SMS campaigns that support product stories, seasonal themes, and brand moments.
Coordinate campaign calendars, asset deadlines, and trafficking details to keep sends on time and on brand.
Support segmentation and lifecycle messaging efforts to improve engagement and repeat purchase.
Marketplace Operations
Assist with day-to-day Amazon and TikTok Shop operations, including listings, content updates, promotions, and inventory coordination.
Help maintain storefront presentation, A+ content, and product detail quality.
Track marketplace performance and flag issues or opportunities to the Sr. Director of Marketplaces.
Site Merchandising and Content
Manage routine site merchandising tasks such as collection updates, product placement, and content refreshes.
Support product uploads, launch timing, and QA in partnership with creative and tech teams.
Monitor site performance and share observations with leadership.
Cross-Channel Merchandising Support
Help maintain a consistent merchandising approach across DTC, Amazon, TikTok Shop, and wholesale touchpoints.
Coordinate product launches and content rollouts so customers experience a unified Lolë brand across channels.
Support assortment alignment and product availability with merchandising and planning partners.
Cross-Functional Coordination
Work closely with marketing, design, planning, and customer service to keep digital priorities aligned.
Track deliverables, deadlines, and follow-ups across multiple workstreams.
Serve as a reliable point of coordination to help ensure consistency of voice, visuals, and offers.
Qualifications
3-5 years of ecommerce, digital marketing, merchandising, or marketplace experience, preferably in fashion, apparel, or a brand-led consumer business.
Experience supporting email/CRM platforms such as Klaviyo or Attentive, and familiarity with Shopify.
Exposure to Amazon Seller/Vendor Central and/or TikTok Shop preferred.
Strong project coordination skills and comfort managing multiple deadlines and stakeholders.
Strong written communication and an eye for brand voice, storytelling, and detail.
Organized, collaborative, and proactive, with a willingness to learn and grow in a fast-paced ecommerce environment.
Interest in fashion, lifestyle brands, and modern digital shopping behavior.
Nice to Have
Shopify Plus experience.
Basic reporting or analytics experience using ecommerce or CRM data.
Exposure to email segmentation, campaign trafficking, or marketplace content optimization.
