Product Marketing Manager

<h1>Product Marketing Manager</h1><p style="min-height:1.5em">New York, NY · Full-Time · Marketing</p><p style="min-height:1.5em"></p><h2><strong>About Raspberry AI</strong></h2><p style="min-height:1.5em">Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.</p><p style="min-height:1.5em">We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit <a target="_blank" rel="noopener noreferrer nofollow" href="http://raspberry.ai">raspberry.ai</a>.</p><p style="min-height:1.5em"></p><h2>How We Work</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Be an owner:</strong> We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.</p></li><li><p style="min-height:1.5em"><strong>Bias to solution:</strong> We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.</p></li><li><p style="min-height:1.5em"><strong>Customer obsession:</strong> Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.</p></li><li><p style="min-height:1.5em"><strong>Lowest level of detail:</strong> We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.</p></li><li><p style="min-height:1.5em"><strong>1% better every day:</strong> Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.</p></li><li><p style="min-height:1.5em"><strong>AI first:</strong> We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.</p></li></ul><h2>What We Offer</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Innovative culture:</strong> A generational opportunity to define the role of AI in one of the world's largest industries.</p></li><li><p style="min-height:1.5em"><strong>Growth paths:</strong> Opportunities to drive impact well beyond your immediate role as the company scales.</p></li><li><p style="min-height:1.5em"><strong>Learning & development:</strong> Annual discretionary stipend for professional development.</p></li><li><p style="min-height:1.5em"><strong>Annual company offsite:</strong> We bring the whole team together once a year</p></li></ul><h1>Responsibilities</h1><p style="min-height:1.5em"><strong>Position & Messaging (Core Focus):</strong> Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.</p><p style="min-height:1.5em"><strong>Go-to-Market Strategy:</strong> Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.</p><p style="min-height:1.5em"><strong>Market & Customer Research:</strong> Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.</p><p style="min-height:1.5em"><strong>Content & Campaign Support:</strong> Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.</p><p style="min-height:1.5em"><strong>Competitive Intelligence:</strong> Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.</p><p style="min-height:1.5em"><strong>Launch new products to market</strong>: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.</p><p style="min-height:1.5em"></p><h3><strong>Sales Enablement</strong></h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings</p></li><li><p style="min-height:1.5em">Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives</p></li><li><p style="min-height:1.5em">Attend customer-facing meetings and events when marketing presence adds value</p></li></ul><h1>Qualifications</h1><p style="min-height:1.5em">5+ years product marketing experience, ideally at B2B SaaS or AI company; fashion/retail/creative tech a plus. Proven ability to develop positioning and messaging that drives pipeline. Strong strategic instincts paired with ability to execute. Experience building GTM plans for product launches.</p><p style="min-height:1.5em"></p><h2><strong>Benefits</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive salary and equity options</p></li><li><p style="min-height:1.5em">Comprehensive benefits package including health, dental, and vision insurance</p></li><li><p style="min-height:1.5em">Opportunity to work on cutting-edge AI technology with a high-impact team</p></li><li><p style="min-height:1.5em">Fully remote with a supportive company culture</p></li><li><p style="min-height:1.5em">Be part of a rapidly growing company with significant growth potential</p></li></ul><p style="min-height:1.5em"></p><h1>Compensation</h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">The base salary range for this role is $150,000 – $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.</p></li></ul>