Senior Manager – Emerging Sales

Job Description:

• Drive growth of emerging business and non-endemic advertising revenue by identifying new advertiser categories, strategic partnerships, and incremental revenue opportunities for Lowe’s Media Network.
• Develop and own go-to-market strategies for emerging business and non-endemic segments, including category prioritization, target account development, value proposition creation, pipeline generation, and revenue forecasting.
• Build strategic account and partnership plans that align advertiser objectives with Lowe’s audience, first-party data, media, content, commerce, and measurement capabilities.
• Identify and cultivate partnerships with non-endemic brands, agencies, technology platforms, data partners, and other external organizations that expand Lowe’s Media Network’s reach, capabilities, and revenue potential.
• Lead consultative sales efforts with new and existing partners, translating Lowe’s customer insights, media solutions, and business priorities into compelling advertiser opportunities.
• Own and manage relationships with clients, agencies, DSPs, and strategic partners through routine communication, business reviews, marketplace education, and proactive opportunity development.
• Develop sales narratives, pitch materials, and partnership proposals that articulate Lowe’s Media Network’s value proposition and differentiated position in the home improvement marketplace.
• Partner cross-functionally with media network leadership, merchandising, marketing, legal, finance, data, product, measurement, operations, and strategy teams to launch new business initiatives and partnership models.
• Apply advanced account mapping across advertisers, holding companies, agencies, and partner organizations to identify decision-makers, budget sources, and investment opportunities.
• Manage mid-size and large-scale enterprise opportunities from prospecting and pre-sale strategy through activation, post-sale analysis, renewal, and expansion.
• Monitor retail media, digital advertising, programmatic, data collaboration, and partnership trends to identify market opportunities, inform innovation priorities, and support scalable growth processes.
• Own client and partner satisfaction initiatives for the emerging business and non-endemic sales vertical, ensuring a high-quality, solutions-oriented experience.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, Economics, Communications, Statistics, Engineering, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 8 Years experience in digital media sales, retail media, strategic partnerships, business development, omni-channel advertising, agency partnerships, or related commercial roles
• 6 Years selling or developing digital advertising solutions, including programmatic media, data-driven media, sponsorships, custom content, audience solutions, or partnership-based revenue models
• 3 Years leadership experience, including leading direct reports or cross-functional teams
• Experience developing new business, emerging revenue streams, non-endemic advertiser relationships, or strategic partnerships in a media, retail media, advertising technology, or platform environment

Benefits:

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development