Senior PPC Specialist (Remote)

June 9, 2026

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About Us: Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally with a remote-first workforce, our internal technology and systems play a critical role in keeping our teams productive, secure, and connected. We operate in a fast-paced environment where reliability, responsiveness, and operational discipline matter. About the Role: We are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns within the legal space. This role focuses primarily on Google Ads across high-cost, high-acquisition channels, with additional reach on YouTube. This is not an eCommerce-focused position. The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for an experienced practitioner who can drive measurable results independently in a competitive, data-driven environment and help raise the bar for the broader marketing team. Key Responsibilities <ul> <li>Own and optimize Google Ads and YouTube campaigns focused on lead generation</li> <li>Develop and refine campaign structures based on intent, geography, and performance data</li> <li>Conduct ongoing search term analysis and implement strong negative keyword strategies</li> <li>Monitor Auction Insights, impression share, and competitive positioning</li> <li>Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions</li> <li>Drive campaign structure development, A/B testing, and automation strategy to maximize performance</li> <li>Use GA4 and Google Search Console to analyze performance trends and surface opportunities</li> <li>Evaluate performance based on true CPA and signed cases, not just CPL</li> <li>Track lead flow and monitor lead quality across platforms</li> <li>Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies</li> <li>Lead landing page improvements and conversion-rate optimization efforts</li> <li>Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns</li> <li>Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel</li> <li>Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results</li> <li>Provide strategic input on budget allocation and channel mix to the Growth Marketing Director</li> <li>Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing </li> </ul> Requirements <ul> <li>5+ years of hands-on experience managing Google Ads for lead generation</li> <li>Proven experience in high-CPC industries such as legal, medical, or financial services</li> <li>Deep understanding of bidding strategy, match types, and advanced performance optimization</li> <li>Ability to interpret data and make independent strategic decisions based on performance trends</li> <li>Track record of scaling lead-gen campaigns while improving true CPA</li> <li>Advanced proficiency in GA4, Search Console, Looker Studio, and Excel</li> <li>Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking</li> <li>Strong written communication and attention to detail</li> <li>Self-starter mindset with a proactive, accountable, ownership-driven approach to performance</li> <li>Ability to thrive in and help set the pace of a fast-paced, high-performance environment</li> <li>Google Ads certification (preferred)</li> </ul> What We Look For: <ul> <li>Ownership-oriented mindset with strong follow-through.</li> <li>Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.</li> <li>Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.</li> <li>Clear communicator who can explain campaign performance and insights to non-technical stakeholders.</li> <li>Process-driven and highly organized, able to manage multiple campaigns under pressure.</li> <li>Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.</li> </ul> What We Offer: <ul> <li>Competitive compensation commensurate with experience.</li> <li>100% remote work environment.</li> <li>Health, dental, and vision insurance benefits.</li> <li>Paid time-off (PTO).</li> </ul>

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