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Overview
Are you passionate about creating engaging, dynamic content that captures attention and sparks conversations across social media platforms? We are seeking a talented Social Media Content Creator/Manager to take over the role of content creation and management! In this role, you will craft compelling visual and written content that elevates brand presence, fosters community engagement, and drives digital marketing success. Your creativity and strategic thinking will help shape our online voice and connect us with diverse audiences that share our passion for the automotive industry. This paid position offers an exciting opportunity to make a tangible impact through innovative content creation and social media management.
*Experience and a passion for automotive performance is a must. A understanding of car culture will help benefit both company and employees.
Responsibilities
Develop and execute creative content strategies tailored for various social media channels, including Facebook, Instagram, and occasionally Youtube.
Produce high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite tools, ensuring consistency with branding guidelines.
Write clear, engaging copy for posts, campaigns, and advertisements that resonate with target audiences.
Manage social media scheduling and publishing using platforms like Hootsuite and Buffer to ensure timely delivery of content.
Monitor social listening tools to track brand mentions, industry trends, and audience feedback; leverage insights to refine content strategies.
Collaborate with public relations teams to align messaging and amplify brand reputation through strategic outreach.
Analyze web analytics and social media metrics via Google Analytics and other tools to measure campaign performance and optimize future initiatives.
Stay updated on the latest digital marketing trends, SEO best practices, and platform algorithms to maximize reach and engagement.
Coordinate with photography teams or create original multimedia content including videos to enhance storytelling efforts.
Engage with followers by responding to comments, messages, and reviews to foster strong relationship management.
Skills
Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating eye-catching visuals.
Strong understanding of social media management tools like Hootsuite and Buffer for scheduling and analytics tracking.
Knowledge of SEO techniques, keyword research, web analytics, and social listening tools to boost content visibility.
Experience in social media marketing strategies including Facebook Advertising campaigns for targeted outreach.
Excellent proofreading skills to ensure error-free messaging across all platforms.
Ability to develop compelling branding narratives that align with overall marketing goals.
Skills in photography and video editing to produce engaging multimedia content for diverse channels.
Familiarity with e-commerce platforms to support product launches or promotional campaigns online.
Relationship management skills to build partnerships with influencers, media outlets, or community groups. Join us as a Social Media Content Creator if you're ready to bring your creative talents into a fast-paced environment where your ideas can truly shine!
Pay: $25.00 - $30.00 per hour
Benefits:
Flexible schedule
Paid time off
Work Location: Hybrid remote in Lancaster, PA 17601
