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We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America. Central to your role will be the goal of driving revenue growth for Checkout.com through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts. You will assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution. ABM will be a significant focus, enhancing our engagement with target accounts and creating opportunities. Reporting to the NORAM Marketing Lead, you’ll be part of a vibrant global team and partner closely with the Commercial team (Sales, Account Management and Sales Engineering) and wider Marketing team.
Responsibilities
Assist in the development and execution of a comprehensive, cross-channel marketing plan for the NORAM region, driving revenue growth and brand awareness.
Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:few, 1:many) to effectively engage and nurture key accounts.
Contribute to the development of innovative marketing strategies, exploring new approaches and supporting experimentation to stay ahead in the rapidly evolving market landscape.
Execute initiatives tailored for our most valued clients, such as showcasing success stories, partnership announcements and case studies.
Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies.
Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.
Build and strengthen relationships with key stakeholders and partners in the market to enhance Checkout.com 's brand presence and reputation.
Requirements
3-5 years in strategic B2B marketing, with a focus on account-based marketing.
Demonstrated use of various marketing channels, including events, social media, content, PR, email marketing and more.
Proactive in addressing tasks and challenges with a self-directed and solution-oriented approach.
Skilled in managing projects, setting priorities, and supporting cross-functional teams to action.
Experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements.
Ability to explore innovative strategies and support the execution of new ideas.
Nice-to-haves
Experience in payments, fintech, or related industries is a plus.
Benefits
Hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
