Specialist/Senior Specialist, Field Visual Merchandising (NYC)

The Global Home Office (GHO) Visual Merchandising (VM) team brings our product assortments to life in our physical store experiences. They promote our brand image by creating impactful, volume driving in-store presentations.

The Field Visual Merchandising Specialist is responsible for driving best-in-class Visual Merchandising execution in a key market by supporting, training, and developing store teams across a defined region. This role brings seasonal directives and brand standards to life through hands-on coaching, in-store support, and consistent follow-up, helping elevate the customer experience and improve store-level performance in partnership with store leadership. In addition to in-market execution, this role will support the Manager of Field Visual Merchandising (GHO based) with broader field support delivered virtually as needed.

Working in close partnership with Global Home Office Visual Merchandising, Store Operations, and field leadership, this position reinforces Visual Merchandising as a profit center by enabling stores to execute consistently, efficiently, and with confidence.

The role will focus on Abercrombie Adults and Hollister brand. This role is based in a key market and supports stores across a defined region, with additional virtual support provided to the broader field as needed. Travel within the region is required, along with occasional travel to the Global Home Office (GHO) in Columbus.

What Will You Be Doing? Execution & Standards

• Translate global visual direction into clear, actionable in-store execution.
• Serve as the in-market Visual Merchandising point of contact for a defined region, ensuring seasonal directives and visual standards are executed accurately and on time in partnership with store leadership.
• Lead change management for new visual initiatives, ensuring adoption, clarity, and consistency through communication, training, and reinforcement.
• Use store KPIs and business context (traffic, conversion, sell-through) to prioritize visual actions and inform merchandising decisions in partnership with store leadership and GHO Visual.
• Bring creative and strategic thinking to in-store storytelling—elevating form styling, windows, and presentations closely tied to brand strategy and vision.
• Support floorsets, new store openings/remodels, activations, elevated displays, and special projects in-market to elevate storytelling, styling, product flow, and commerciality.

Training & Capability Building

• Coach and develop store leadership through in-store visits, side-by-side execution, and structured follow-up to build sustained capability and confidence.
• Support onboarding new team members to build field visual consistency.

In-Store Support & Problem Solving

• Conduct store visits and visual audits to identify gaps, provide immediate feedback, and create targeted action plans in collaboration with store leadership; track progress to sustain elevated execution.
• Apply creative problem solving to adapt global direction to local realities (space, inventory, and fixture constraints) while protecting brand integrity, maintaining standards, and improving customer experience.

Market Insights, Cross-Functional Partnership & Communication

• Capture and share market insights, store feedback, and competitive trends with GHO partners to inform future directives, tools, and ways of working.
• Influence cross-functional partners and store leaders without direct reporting authority, driving alignment and adoption of visual priorities.
• Drive accountability through partnership and alignment, ensuring commitments, timelines, and follow-through are met across stores.
• Support tiering and segmentation strategies in partnership with the Americas Product Team (APT) and store teams, helping stores execute localized opportunities and ad hoc priorities.

Success Measures

• Aesthetic experience guardrails are consistently met in-store: strong form and styling standards, correct lighting, intentional prop placement, and clean, on-brand storytelling
• Windows are executed to standard and with an increased emphasis on styling and elevation in global buzz locations
• Store team capability increases through coaching (measured via leader feedback, onboarding completion, and reduced repeat gaps)
• Consistent, proactive communication with store and field leaders (timelines, priorities, and progress updates)

What Do You Bring?

• Visual merchandising execution and brand standards adherence across multiple store formats
• Coaching, training, and capability-building for store leadership
• Creative, strategic thinker with strong organization and project management skills (planning, prioritization, timelines, detail-orien