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Sr. Manager, Product Marketing - IT Operations and Security
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About the position
As a Senior Product Marketing Manager, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our AI and Endpoint Management for IT Operations portfolio. You’ll play a critical role on a fast-growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team. You will be the “voice to our customers” in the way we present our products and solutions to the world.
Our ideal candidate will be creative, analytical, and extremely well organized, with a high-level of attention to detail. You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams.
This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.
Responsibilities
Be the voice to our customers and assist with the marketing of the AI and Endpoint Management capabilities in the Tanium AEM Platform.
Support the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous Endpoint Management market
Support the development of solutions-based sales plays
Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
Partner with sales, product etc. to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
Conduct market research, including buyer interviews to inform marketing content and create actionable insights
Present to customers, partners, and sales teams
Requirements
BA or BS in Marketing or equivalent experience required
7+ years minimum experience in product marketing, solutions marketing, or outbound product management required
Experience supporting go-to-market plans including messaging, content, and sales enablement
Basic knowledge of endpoint management and security
A good knowledge of generative and agentic AI and how it is used to transform business processes
Experience understanding technology at a deep level and ability translate to business needs concisely is required
Solid experience in positioning work and writing marketing content for complex products and/or market dynamics
Strong presentation skills are required. Must be comfortable speaking in front of various audience levels
You are a team player, knowing how to work well cross-functionally to rally teams around team strategy and plans
You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights
A profound sense of ownership and accountability is required along with the ability to influence (and inspire) and sometimes skeptical audiences
Nice-to-haves
MBA strongly preferred
Familiarity with ITSM, SIEM, SOAR, EDR solutions a plus
Experience developing presentations to customers, sales teams, and partners preferred
Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus.
