TikTok Ads Specialist – Intern

Job Description:

• Assist in setting up, launching, and managing TikTok ad campaigns.
• Support efforts in audience targeting, budget allocation, and ad scheduling.
• Help monitor ad performance to ensure alignment with marketing objectives.
• Collaborate with the creative team to produce short-form, high-engagement ad content.
• Conduct A/B tests on creatives, captions, hooks, and CTAs to identify winning variations.
• Help optimize ad creatives to improve CTR, conversions, and overall performance.
• Assist in pulling reports and analyzing performance data using TikTok Ads Manager and related tools.
• Identify trends, insights, and optimization opportunities based on KPIs.
• Help maintain campaign documentation, tracking sheets, and performance logs.
• Support campaigns on other platforms such as Meta Ads when needed.
• Assist in comparing performance insights between platforms for better strategic planning.
• Follow platform advertising policies and ensure all ads meet compliance standards.
• Stay updated on TikTok trends, algorithm changes, and emerging ad strategies.

Requirements:

• Minimal experience in digital advertising is acceptable.
• Familiarity with TikTok Ads Manager or short-form media buying is a plus.
• Meta Ads experience is ideal and a strong advantage.
• TikTok Media Buyer Certification is preferred but not required.
• Understanding of basic marketing principles and digital advertising metrics.
• Strong creative instincts for trends, short-form content, and audience behavior.
• Ability to analyze data and communicate insights clearly.
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed

Benefits:

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement