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Analyst, Customer Research - A&F Co.

Abercrombie & Fitch Co.
FULL_TIME Remote · US Columbus, OH, City of Columbus, US Posted: 2026-05-16 Until: 2026-07-15
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Job Description
At Abercrombie & Fitch, the Customer Research Analyst is a remote role that serves as an in-house resource for brand and business partners. A key advocate for the customer, this role is accountable for the design and implementation of robust customer research to gather valuable insights on customer values, attitudes, and preferences. Close collaboration with cross-functional teams ensures that customer insights are effectively incorporated into brand strategies and business decision-making. The ideal candidate will have a deep understanding of the fashion retail industry, exceptional analytical capabilities, as well as verbal and written communication skills. Finally, in addition to an insatiable curiosity about our customers, the ideal candidate will bring a passion for delivering clear, compelling, data-driven, insights-rich narratives to inspire business action. What Will You Be Doing? Executing primary research initiatives inclusive of writing briefs, programming surveys, moderating research engagements, synthesizing actions/recommendations, delivering concise/impactful written reports Influencing business actions based on customer insights synthesized from primary and secondary research Working collaboratively with cross-functional analytics and insights teams to bring the holistic customer narrative to life for internal business stakeholders Contributing to the on-going evolution of the Customer Insights discipline at A&F Co. especially as it relates to learning about and strategically implementing new research technologies and techniques Additional responsibilities may include research community management, project management, recruiting, report cataloguing, brand health tracking, etc What Do You Need To Bring? Bachelor’s degree or equivalent experience Minimum 4 years of experience in a customer/marketing research, analytics or other related role. Minimum 2 years of experience conducting primary quantitative and qualalitative research utilizing research communities/panels, survey platforms (eg. Qualtrics, Alchemer) and MS Office programs (eg. Excel, PowerPoint) Methodological expertise and excellence with the ability and passion to implement research best practices to tell a cohesive and actionable story Experience conducting advanced quantitative methodologies such as segmentation, Max/Diff, Conjoint, longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs Proven ability to independently drive projects to conclusion and work effectively with a variety of cross functional partners from various levels within a company Excellent verbal and written communication skills A deep empathy for both the customer and your team's goals Willingness to travel –quarterly domestic travel will be a requirement of this role Experience working in a Retail/eCommerce environment is strongly preferred Our Company Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward: Incentive bonus program 401(K) savings plan with company match Annual companywide review process Flexible spending accounts Medical, dental and vision insurance Life and disability insurance Associate assistance program<