Job Description
ASSISTANT STORE MANAGER NEW YORK CITY FLAGSHIP | IMMEDIATE START The best stores aren't built by one person. They're built by two. A globally celebrated, female-founded fashion brand — with a devoted following, an iconic aesthetic, and serious cultural momentum — is opening its New York City flagship. And behind every exceptional Store Manager is an ASM who makes the whole thing possible. This is not a supporting role. This is a leadership role. You are the other half of the equation — the person who holds the standard when the SM is pulled away, who develops the team in the day-to-day, who reads the floor with a commercial eye and knows exactly what to do about it. You are not waiting to be a Store Manager. You are already thinking like one. If you are a driven, experienced retail leader who takes genuine ownership, builds real team culture, and understands that the details of a shift are just as important as the vision behind it — we want to meet you. This Isn't a Deputy Role. It's a Co-Authorship. You and the Store Manager build this store together. The culture, the performance, the customer experience, the team — all of it is shared ownership. When the SM is in the building, you are their most valuable strategic partner. When they're not, you are the Store Manager. There is no in-between. Who You Are The leader who makes the whole store better. A Floor Leader, Not a Floor Supervisor — There's a difference between someone who manages a shift and someone who elevates it. You are the latter. You set the pace, you model the standard, and your energy is the one the team calibrates to. A Developer of People — You take genuine satisfaction in watching someone on your team get better. You coach in real time, you give feedback that lands, and you create the kind of environment where people actually want to improve. Commercially Sharp — You understand the numbers that drive your store's performance and you know which behaviours on the floor move them. Conversion, UPT, AUR, ATV — these aren't metrics you report on. They're metrics you act on. Operationally Accountable — You run a tight ship. Schedules, inventory, loss prevention, cash handling, compliance — these are done correctly on your watch because you understand that operational discipline is what protects the customer experience. Ambitious in the Right Way — You want to be a Store Manager. But you're not rushing past this role to get there. You understand that the best preparation for running a store is doing this job exceptionally well. What You'll Own A role with genuine leadership responsibility. Team Development — The growth of this team runs through you. Partner with the Store Manager to recruit, onboard, and develop Associates and Keyholders who are as passionate about the brand as you are. Coach on the floor — not in a back office, not on a form, but in the moment, in real time, where it counts. Identify your strongest performers and push them further. Identify your developing team members and meet them where they are. Floor Leadership — You hold the standard on every shift. Lead the floor with full authority on your shifts — setting the pace, maintaining the culture, and making the kind of real-time decisions that keep the store performing and the experience elevated. When you're on, the store doesn't miss a beat. Client Experience — You set the example others follow. Deliver the brand's signature high-touch experience personally, and ensure every member of the team is delivering it too. Step in on complex client interactions, difficult moments, or any situation where the experience needs a senior hand. Be the person the team looks to and the customer trusts. Sales Performance — You drive the number, not just report it. Own individual and shift-level sales performance. Partner with the SM on weekly and monthly targets — understanding what's ahead, what's behind, and exactly what the team needs to do to close the gap. Coach conversion in real time. Celebrate the wins loudly. Address the misses quickly and constructively. Visual Standards — The floor reflects the brand. Always. Execute and maintain the brand's visual merchandising standards across every shift. Bring your own eye to product presentation, and proactively ensure the floor looks the way it should at 10am and at 6pm equally. Share client and selling insights that inform how the store is merchandised. Operations — The back-of-house is your responsibility too. Support stock management, transfers, inventory accuracy, and all operational procedu