Associate Director, Marketing, Migraine Training & Education

Title: Associate Director, Marketing, Migraine Training & Education Company: Ipsen Biopharmaceuticals Inc. About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram . Job Description: Main Responsibilities & Technical Competencies This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market. Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations. Program Design & Execution: Own the end-to-end process for HCP training & education, including: attendee registration (in partnership with field), didactic content hands-on/procedural elements, including selection and mix of injection training approaches training and management of instructors oversight of program logistics Sales Alignment & Partnership: Work closely with field team/leadership to ensure programs are effectively matched with appropriate audiences and well-supported by field. Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of HCP training & education Market Analysis: Monitor and understand market trends, attendee/customer feedback, and the competitive landscape to continuously refine and improve training & education programs. Budget Management: Manage the training & education budget, ensuring effective allocation of resources to maximize the impact of programs. Performance Metrics: Establishment of KPIs and tracking mechanisms to measure effectiveness of programs Behavioral Competencies Required Drive Vision and Strategy Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action This role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders. Customer (& Patient) Focus Displays and echoes the "patients' voice" through all touchpoints Understands and integrates the patient ecosystem view Integrates the patient voice into everything we do Ensures we set and shape our "sight" on what matters for patients and society The role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences. Collaborates Collaborates and communicates without boundaries, continuously removes organizational barriers Focuses on continuous improvement; integrates and leverages key learnings, showcases resourcefulness, learning/experimenting at scale, demonstrates strong entrepreneurial behaviors and mindset The role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success. Excellence in Execution Approaches priority setting and setting the stage through the lens of execution Establishes clarity about the goals, accountabilities, timelines, and next steps; can identify/spot opportunities for real impact on patient and society