Job Description
This job is with Johnson & Johnson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function Marketing Job Sub Function Product Management Job Category Professional All Job Posting Locations: West Chester, Pennsylvania, United States of America Job Description About Orthopaedics Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that's reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech We are searching for the best talent for the Associate Marketing Manager -Depuy Synthes CMF in West Chester, PA. Purpose The US CMFT Associate Marketing Manager will support product and portfolio marketing for the CMFT business in the United States, based in West Chester, PA. This role partners closely with Sales, Clinical Affairs, R&D, Regulatory/Compliance, and Global Marketing to develop and execute go-to-market plans, drive clinical and commercial adoption, enable the field force, and deliver measurable business results. You Will Be Responsible For Product strategy & lifecycle Support development and execution of product and portfolio strategies for CMFT devices and instrumentation in the US. Assist with product launches, life-cycle management, competitive positioning, and value-proposition development. Market insight & customer understanding Collect and synthesize market, customer, and competitive intelligence to inform strategy and product decisions. Maintain customer feedback loops with clinical affairs and R&D. Go-to-market & launch execution Build and execute launch plans, promotional messaging, clinical evidence summaries, and sales enablement materials. Coordinate cross-functional launch readiness: training, inventory planning, pricing, and reimbursement support. Sales enablement & training Create and maintain training tools, procedural guides, presentations, case studies, and digital assets for field sales and clinical specialists. Support in-service programs, OR demonstrations, and surgeon education events. Marketing communications & digital Collaborate on campaigns (digital, email, congress presence, product collateral) to drive awareness and adoption. Partner with content and digital teams to ensure channel-appropriate materials and measurable performance tracking. Compliance & promotional review Ensure promotional and educational materials adhere to Johnson & Johnson policies and applicable regulatory/ethical guidelines. Cross-functional project management Lead or participate in cross-functional teams; manage external vendors and agencies as needed. Track budgets, timelines, and deliverables to ensure on-time execution. Performance measurement Define and report on KPIs such as adoption rates, case volume, market share movement, sales productivity, and campaign ROI. Qualifications & Requirements Bachelor's degree in marketing, business, life sciences, bi