Associate State Director, Communications

Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin . AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security. The Associate State Director, Communications , engages in the development and implementation of communications strategies tailored for target audiences over multi-channel platforms. Measures communication campaign effectiveness for return-on-investment. Leads or assists in leading the design of communications campaigns that raise brand awareness and inform, educate, and influence internal and external audiences. Ensures content aligns with the enterprise brand strategy and brand architecture. Designs, produces, and/or reviews communications products for use internally and externally. Collaborates with management to identify opportunities to streamline communication processes and develop new procedures that support the business unit/department. Responsibilities Collaborates in the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences. Develops integrated communications strategies to reach key audiences, oversee implementation, and measure results. Develops message frameworks based on message research including tailoring to diverse audiences. Develops and refines messaging to ensure organizational consistency in all aspects of communication. Leverages internal and external communication platforms to relay complicated content using storytelling, illustrations, and other consumable formats Produces or collaborates on producing a variety of individual communications products for internal and external audiences, including designing, writing, editing, and/or publishing communications. Develops and executes integrated communications and marketing plans for defined portfolios while providing day-to-day communications and marketing support and superior client service. Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support programmatic objectives. Acts as day-to-day project manager for internal and external departmental communications efforts. Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time. Works with management and partners in other departments to measure and report on program results, perform research and deliver findings, and understand and leverage segmentation data. Plans, organizes, and implements special assigned projects working with cross functional teams. Determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact. Qualifications Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field required; Master’s degree preferred. Additional relevant training, certifications, or professional development are a plus. Minimum of 5 years of experience planning, executing, and evaluating strategic communications campaigns, with a demonstrated ability to collaborate with cross-functional teams and manage complex, innovative projects. Experience working with volunteers in a nonprofit environment. Proven experience engaging multicultural media outlets and communicating effectively with diverse audiences, ensuring integration of engagement strategies across geographies and issue areas. Demonstrated ability to lead the design and execution of communications campaigns that increase brand awareness and align with enterprise brand strategy and brand architecture.