Association Director of Membership

Come join our team in the beautiful Pacific Northwest! Job Description The YMCA of Snohomish County provides jobs and careers with a cause. Every day, the Y makes a lasting impression in our communities through youth development, healthy living and social responsibility. Our unique work environment constantly changes to adapt to the needs of our communities. We are a non-profit, in the people business. This means that we help members meet a fitness or ability goal, see that children thrive in our child care programs, encourage family togetherness, and give youth an opportunity to learn life skills through water safety, sports, and teen programming. Our Commitment to Inclusion: The Y is made up of people of all ages and from every walk of life, working side by side to strengthen communities. Together we work to ensure that everyone, regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, ideology, income, national origin, race or sexual orientation, has the opportunity to reach their full potential with dignity. Our core values are caring, honesty, respect and responsibility—they guide everything we do. We look forward to having you on our YMCA team! *The YMCA is an Equal Opportunity Employer that celebrates diversity at all levels of our organization! Position Summary: Reporting to and partnering directly with the AVP of Membership and the Chief Operating Officer, the Association Director of Membership is a results-driven sales leader who drives membership growth and retention across the YMCA of Snohomish County. This position is primarily focused on expanding our Family and Adult membership base through strong sales strategy, member activation, and engagement that grow membership and strengthen community connections across every branch. Working on-site across our branches, the Association Director coaches teams, supports sales initiatives, and builds the relationships that encourage retention and meaningful Y involvement. A central responsibility of this role is developing and delivering comprehensive Sales and Customer Service training that equips membership teams across the association with the skills, tools, and confidence to convert prospects, retain members, and deliver exceptional experiences. By aligning branch-level execution with association-wide strategy, the Association Director of Membership ensures membership priorities advance the Y's broader operational and mission goals — and that every member experiences the Y's promise of belonging, achievement, and friendship through clear pathways to engagement in our programs and facilities. Qualifications 3 or more years of Membership experience, preferably in a YMCA or other nonprofit agency YMCA Multi-Team Leader certification preferred. Proven track record of developing authentic relationships with others. Success and experience in Sales, preferably within membership-based, nonprofit, or health and wellness organizations. Ability to establish and maintain collaborations with community organizations. Experience working with individuals, families, and communities of diverse backgrounds and abilities. Strong computer skills and experience with standard business software. Strong professional, written, and verbal communication skills. Essential Functions Partner with the AVP of Membership and COO, providing regular updates and executing on strategic direction to advance association-wide membership goals. Design and implement a comprehensive strategy aimed to transform zero-visit members into active participants. Develop and execute retention strategies aligned with YMCA objectives. Lead membership growth initiatives across all branches. Create consistent training curriculum, onboarding materials, and ongoing development resources that establish a unified sales and service standard across every branch. Track, analyze, and report on Membership sales and utilization metrics to assess effectiveness and adapt strategies in alignment with organizational goals. Optimize activation rates across all Branches. Regularly works on-site at branches across the county to support membership teams. Manage time and resources effectively, including travel across YMCA branches within Snohomish County as needed. Collaborate cross-functionally with Membership, Health & Wellness, Family, Sports, Aquatics, and other program areas to cross-promote services and optimize member engagement, satisfaction, and program participation. Work with Billing Department focused on 3rd Party Pay reimbursement and Community Partnerships. Represent and promote the YMCA in the local community and develop positive w