Job Description
Company Description: Maggie Sottero Designs is a family-founded and led company dedicated to celebrating love stories through exquisitely crafted wedding gowns. With three signature labels—Maggie Sottero, Sottero and Midgley, and Rebecca Ingram—our designs embody beauty, diversity, and personal expression. We partner with bridal salons globally to provide brides with a personalized boutique experience as they find their dream dress. Driven by innovation and meticulous attention to detail, we remain committed to making brides feel exceptional on their special day. Our mission is to bring bridal dreams to life with love and inclusivity at the heart of all we do. Reports to: VP of Sales Mission: To elevate sales performance and partner engagement by delivering timely, high-impact communications that inform, motivate, and enable our B2B audience to confidently sell Maggie Sottero Designs. Role Description: The B2B Communications & Sales Coordinator is a strategic storyteller and operational powerhouse who fuels sales performance through clear, compelling, and actionable communications. This role owns the creation and execution of B2B messaging across the Sales organization—ensuring Retailers, Stylists, and external sales partners are consistently informed, inspired, and equipped to succeed. Blending brand voice, sales strategy, and modern communication tools (including AI), this role is critical to scaling knowledge, driving engagement, and accelerating revenue impact across our wholesale network. Core Responsibilities: Sales Enablement & Communications Own and execute multi-audience email drip campaigns (Sales Force, Retailers, Stylists) that drive adoption, readiness, and action. Deliver polished weekly communications that keep Sales and Retail partners aligned, informed, and energized. Create launch, training, and product education content that translates design vision into retail success. Develop onboarding communication journeys that accelerate new boutique ramp-up and confidence. Campaigns, Programs & Events Lead all communications for Market events, Retailer initiatives, and Stylist Incentive Programs and Maggie Club. Translate promotional strategies into clear, compelling narratives that motivate participation and performance. Build and maintain forward-looking monthly content calendars to ensure proactive, well-coordinated messaging. Executive & Strategic Support Ghostwrite and prepare presentations, messaging, and communications on behalf of the VP of Sales. Develop decks, talking points, and written assets for special projects and leadership initiatives. Operational Excellence Manage B2B distribution lists, communication platforms, and workflows (Klaviyo, Portal, Wrike). Leverage AI and automation tools to increase speed, personalization, and scalability without sacrificing brand voice. Own editing and quality control for all Sales-facing communications—ensuring clarity, consistency, and excellence. Capture meeting notes, action items, and sales communications to keep teams aligned and accountable. Cross-Functional Partnership Collaborate with Marketing, Sales Operations, Customer Success, and Design teams to ensure accuracy and alignment. Serve as a trusted communications advisor across the Sales organization. Provide backup support for B2C and Customer Success copy during peak needs. Qualifications: Bachelor’s degree in English, Communications, Journalism, or related field Proven writing portfolio demonstrating versatility across audiences and formats Experience with email platforms, project management tools, and CMS systems (Klaviyo, Microsoft Suite, Wrike preferred) Demonstrated ability to use AI tools to enhance communication workflows Experience in fashion, product, lifestyle, or B2B environments preferred Bridal retail or design house experience a plus Core Competencies: Compelling, confident communicator across formats and audiences Strategic thinker with strong execution instincts Exceptional attention to detail and brand voice stewardship Organized, proactive, and deadline-driven Adaptable and calm in a fast-moving, evolving environment Collaborative partner with a service-oriented mindset Engaged in current content, enablement, and digital communication best practices Curious and skilled in using AI as a productivity and creative accelerator Professional Standards &