Brand Visibility & Promotion Strategist

The Law Office of Parag L. Amin, P.C. (“LawPLA”) is a fast-growing business litigation and employment defense firm seeking a strategic, creative, and highly proactive Brand Visibility & Promotion Strategist to help define and drive the firm’s public presence, market visibility, and promotional momentum. This is not a conventional marketing role. This is an internal brand seat for someone who can operate at the intersection of brand ambassador, publicist, content curator, media-minded storyteller, promotional strategist, and marketing operator. Before you decide you have to apply because this sounds like the coolest opportunity you can imagine, we invite you to watch this short video from our Founder to get a better sense of who we are, how we work, and the kind of person who tends to thrive here: https://youtu.be/HQB1X6VsxKo?si=KAeh3lMtc4pzBxw4 The right person for this role will help LawPLA become more visible in the market without making the firm sound generic, gimmicky, or overproduced. You will help translate the firm’s reputation, legal insight, attorney voice, market position, and business-development priorities into external-facing visibility that feels credible, compelling, and unmistakably LawPLA. This role is not about simply posting content, running ads, or managing isolated campaigns. It is about noticing what is worth amplifying, shaping it into the right message, identifying where it should go, and helping the firm show up consistently in the market with clarity, confidence, and momentum. This position is full-time and remote, open to individuals authorized to work in the US. Please read the entire job post to get all the details on how to submit a complete application. Only complete applications submitted through the process detailed below will be considered. INDIVIDUAL APPLICANTS ONLY. NO AGENCIES. PLEASE DO NOT CONTACT THE FIRM DIRECTLY. FOLLOW THE APPLICATION INSTRUCTIONS PROVIDED IN THIS JOB POSTING. Key Responsibilities: Serve as an internal brand visibility and promotion strategist for LawPLA, helping the firm become more recognizable, differentiated, and memorable in its market. Identify what is worth amplifying across the firm’s work, attorney insight, client-facing themes, market commentary, media opportunities, case-related lessons, business-development priorities, and existing content library. Translate firm leadership’s ideas, especially the Founder’s voice and market perspective, into clear promotional opportunities, content themes, public-facing messages, and visibility strategies. Help shape and maintain a consistent LawPLA voice across external-facing channels, including social media, website content, video, email, newsletters, media materials, speaking opportunities, and other public touchpoints. Operate as a thoughtful internal “publicist” for the firm by identifying opportunities to promote attorneys, firm wins, thought leadership, community presence, media appearances, business litigation insights, and market differentiation. Develop and maintain a practical visibility calendar that connects firm priorities, business-development goals, seasonal opportunities, current events, industry trends, and attorney insight to timely promotional activity. Curate and repurpose existing firm content, including videos, articles, social posts, newsletters, attorney commentary, presentations, and other materials, into stronger multi-use brand assets. Coordinate the creation of public-facing content, including social posts, short-form video concepts, attorney thought-leadership pieces, website updates, campaign copy, email content, media blurbs, award submissions, and promotional narratives. Monitor the firm’s public presence and help ensure that LawPLA’s messaging remains consistent, professional, distinctive, and aligned with the firm’s reputation and business-development strategy. Identify opportunities for strategic visibility outside of routine digital marketing, including interviews, podcasts, speaking engagements, awards, rankings, community involvement, professional associations, publications, and referral-network visibility. Work directly with firm leadership to capture ideas quickly, clarify intended audiences, organize messaging priorities, and move useful concepts from conversation into public-facing execution. Help the firm avoid disconnected, one-off marketing activity by connecting posts, campaigns, media opportunities, attorney visibility, and promotional efforts to a larger brand and business-development strategy. Establish a clear reporting rhythm so leadership understands what is being promoted, what is in progress, what is gaining traction, what oppo