Broker Growth Associate

For more than 30 years, we have collaborated with and supported small to medium-sized businesses by providing Payroll, HR, Workers’ Compensation, and Benefits solutions. Our goal is to support our clients in such a way that they can continue to grow their businesses and not worry about employee administration. SUMMARY We're looking for a Broker Growth Associate to support the execution of our broker channel growth strategy. Sitting on the Broker Relationships team (not Marketing), this person will be the day-to-day engine behind the content, campaigns, and marketing activities that help our Director of Broker Relationships build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community. This is a hands-on role for someone early in their career who wants to learn the mechanics of B2B growth in a focused channel. You'll write, build, send, post, track, and iterate, with direct visibility into how broker partnerships drive revenue. DUTIES: Content creation and management Draft broker-facing content including newsletters, one-pagers, case studies, blog posts, social posts, and email campaigns that speak to the realities of selling and servicing PEO business Maintain a content calendar aligned with broker sales cycles, renewal seasons, and key industry moments Partner with internal subject matter experts (HR, benefits, payroll, compliance) to translate Helpside expertise into broker-ready resources Keep the broker resource library current, organized, and easy for brokers to use with their own clients Marketing campaigns and outreach Build and execute email nurture campaigns to brokers in the pipeline and existing partner brokers Manage broker-focused social media presence (primarily LinkedIn) in coordination with the Director Coordinate broker webinars, lunch-and-learns, and educational sessions, including invitations, follow-up, and content prep Support broker event presence including conferences, association meetings, and Helpside-hosted gatherings Sales and relationship support Build and maintain sales collateral, pitch decks, and leave-behinds the Director uses in broker meetings Develop co-branded materials and campaigns brokers can use with their own prospects Help onboard new broker partners with welcome sequences, training resources, and introductory touchpoints Assist with broker referral tracking and recognition programs Measurement and iteration Track engagement across email, content, and events; report on what's working and what isn't Maintain CRM hygiene for broker contacts and partner activity Help build a simple growth playbook for the broker channel: what we run, when we run it, and what results we expect REQUIRED QUALIFICATIONS: 1–3 years of experience in marketing, content, communications, sales support, or a similar role; recent grads with strong internship experience will be considered Strong writing chops; you can take a complex topic and make it clear, useful, and on-brand Comfortable with tools like HubSpot (or similar CRM/marketing platforms), Canva, LinkedIn, and standard office suites Organized and self-directed; able to juggle multiple campaigns and deadlines without dropping the ball Curious about how businesses grow; eager to learn the PEO industry, the broker world, and B2B channel marketing Comfortable working closely with sales-minded teammates and translating their needs into marketing output Bonus: any prior exposure to PEO, employee benefits, insurance, HR tech, or broker/agency channels GREAT THINGS THAT COME WITH WORKING HERE: Helpside employees have many perks to the job such as: Health insurance 100% paid by employer (for both employee and family!) Additional voluntary supplemental benefits including dental, vision, life insurance, disability, accident, critical illness, etc. 401(k) with company match Paid holidays Paid time off Great company culture Fun company events Job Type: Full-Time. 40 Hours/Week. Job Location : Lindon, Utah. Open to Utah-based hybrid remote, subject to qualifications, performance, and approval. JOIN THE HELPSIDE TEAM AND HELP OUR CLIENTS, AND HELPSIDE SUCCEED!