Job Description
Chief Marketing Officer (CMO) About the Company Leading manufacturer & retailer of temperature-controlled drinkware Industry Retail Type Privately Held Founded 1946 Employees 51-200 Categories Consumer Staples Retail Deprecated Kitchen and Dining Rubber and Plastic Product Manufacturing Tableware Specialties at tervis our commitment to our lifetime guarantee runs parallel with our commitment to our customers. double insulated plastic drinkware triple insulated stainless steel drinkware triton customizable drinkware licensed drinkware and licensed drinkware Business Classifications E-Commerce B2C About the Role The Company is seeking a Chief Marketing Officer to spearhead a comprehensive brand, licensing, and digital strategy. The successful candidate will be responsible for redefining the brand's market position, leading the category-expansion narrative, and modernizing the marketing infrastructure. This role is pivotal in the company's reset and expansion phase, with a focus on converting the licensing portfolio into a direct-to-consumer personalization engine and leading the go-to-market strategies for new product lines. The CMO will also be tasked with rebuilding the company's digital presence, particularly in the DTC and Amazon channels, and will be expected to have a hands-on approach in the first year before scaling a team. Applicants must have a Bachelor's degree in a relevant field and 8-15 years' of progressive marketing leadership experience, particularly in consumer goods or lifestyle brands. A strong background in DTC e-commerce, including Amazon, and a proven track record in running digital marketing campaigns are essential. The ideal candidate will have a deep understanding of licensed merchandise and experience in commercial partnerships. Leadership skills, the ability to influence without formal authority, and a hands-on, entrepreneurial approach to marketing are also key. The role requires a high level of integrity, self-direction, and a genuine passion for licensed consumer goods and gift-driven commerce. Travel Percent Less than 10% Functions Marketing