Job Description
We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter. You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next. Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact. As a Principal in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work. What You Will Do Design and lead full-funnel media strategies that align with each client’s brand vision and goals, incorporating past performance data and utilizing advanced planning tools. Manage budget forecasts, optimize ad spend, and ensure performance aligns with client KPIs while exploring growth opportunities and demonstrating strong fiscal management. Build trust with clients as their main contact, deepening business understanding, identifying new opportunities, and ensuring clear, consistent communication at every touchpoint. Champion innovative media strategies that improve client outcomes and streamline processes, making a measurable impact on operational efficiencies. Lead the development, presentation, and updates of media plans and deliverables, showcasing thought leadership in client interactions through engaging presentations in Keynote and PowerPoint. Act as a bridge between clients, internal teams, and external partners, ensuring client needs are met while maintaining efficient team operations to drive omnichannel media strategies. Oversee budget management and forecasting in collaboration with media teams to ensure well-planned, agile investments that align with performance targets. Support operational excellence by managing project timelines, go-to-market schedules, and team priorities, implementing systems that streamline project execution. Proactively resolve challenges that impact team performance or client expectations, delivering actionable feedback and fostering a growth-minded, adaptable team culture. Collaborate with media and analytics teams to create insightful reports and dashboards that provide data-driven recommendations aligned with client goals. Oversee campaign performance across all channels, managing budget allocation, recommending enhancements, and addressing issues to maintain alignment with evolving client needs. Ensure client reporting meets their objectives and provides value and insights across media channels. Lead test-and-learn initiatives, report on results, and support continuous improvement through testing across media channels. Stay ahead of industry trends, new platforms, and emerging technologies, offering proactive insights and recommendations that support client innovation and growth. Develop a comprehensive understanding of each client’s industry, target audience, competitive landscape, and unique selling points to provide tailored, impactful strategic recommendations. What You Will Bring 8+ years in digital media strategy or a related field, with a bachelor’s degree or equivalent experience. <