Job Description
The Arbor at Berkley is seeking a Community Sales Director for our luxury senior living community for assisted living and memory care in the heart of our beautiful urban neighborhood. A sales professional who has experience in business development will be successful in bringing residents to our 96 senior living apartments. A candidate can expect a range of the range of $90,000-$110,000, commensurate with experience, and bonus earning potential. Monday through Friday, standard business hours, with flexibility for tours, events, family meetings, and occasional weekend needs based on sales activity. Review of applicant submissions will begin immediately and continue until filled. A few key traits and expectations we are looking for: Senior living sales experience preferred, ideally in Assisted Living and Memory Care Strong ability to conduct tours, follow up with leads, and close move-ins Comfortable working with families during emotional and time-sensitive decisions High-energy, positive, engaging, and hospitality-focused Strong CRM follow-up and pipeline management skills Ability to build referral relationships and represent the community in the local market Someone who can help drive census growth and support a strong sales culture General Purpose The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a community. The primary objective of the role is to achieve targeted sales occupancy and revenue goals. The Community Sales Director plays a crucial role in driving sales success within the community. By providing guidance, support, and inspiration to the local teams, they contribute to achieving targeted sales goals and ensuring long-term business growth. Essential Duties BUILD SALES CULTURE Community Sales Culture – Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals. Work to “lead through influence” KNOW YOUR NUMBERS Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community. Goal Setting - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets. Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions. Sales Forecasting - Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget. SYNERGIZE Sales Support - Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction. EQUIP AND EMPOWER COMMUNITY TEAMS Ambassador Training – Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, “walk in” and back up tour support. MARKET INTELLIGENCE Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches. Communicate identified trends and market changes with Executive Director. SKILLS Demonstrated sales closing skills with a consistent record of high occupancy results. Collaborative team player able to establish effective working relationships with team members. Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors. · Self-motivated to accomplish goals with a strong sense of accountability for results. · Possess an appreciation of seniors and an understanding of the aging process. Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living. · Strong leadership and coaching skills with a record of successfully managing and motivating others. · Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders. · Results-oriented mindset with a focus on achieving sales targets and driving revenue growth. · Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies. Proven ability to build and maintain relationships with clients, partn