Job Description
About the Role TransPerfect is seeking a Content Marketing Lead to drive measurable marketing performance through high-impact content strategy and execution. This role is focused on generating awareness, leads, and pipeline across a diverse global portfolio of solutions, industries, and marketing teams. This individual will develop and execute a content strategy that supports campaigns, product and solution launches, vertical programs, and digital performance channels- especially SEO, SEM, paid media, and PR/media syndication . Equally important, this role will help establish the content marketing discipline across the organization , creating frameworks, setting standards, and mentoring content contributors across product lines and geographies. The ideal candidate will be hands-on , but also strategic and cross-functional-able to understand business needs across multiple divisions and translate those into content that drives measurable outcomes in lead generation, digital discoverability, and funnel progression. Key Responsibilities Own the strategy for marketing content that drives traffic, engagement, conversion, and pipeline through campaign and digital channels. Create content themes, messaging frameworks, and editorial plans aligned to global go-to-market priorities across multiple verticals and product lines. Build and manage an SEO-driven content roadmap, incorporating keyword research, buyer intent, and performance insights from demand gen and digital teams. Write and edit content across formats including product and solution collateral, SEO blogs, landing pages, nurture flows, gated assets, and video scripts. Produce or guide content for webinars, virtual events, digital campaigns, and paid placements. Collaborate on sales enablement asset