Job Description
Role Overview: We are seeking a highly creative and commercially driven Creative Director + Art Lead to lead the visual direction of Men’s Apparel across Target and Club channels (Sam’s Club, Costco). This role defines seasonal creative vision across graphics, color, fabric, and trend, delivering product that resonates across multiple value tiers, customer mindsets, and volume expectations. This is a player-coach role—you will both set direction and personally create graphics and artwork, while ensuring a strong point of view on fabrication, wash, and material innovation to elevate the overall product. Key Responsibilities Own Creative Direction: Define seasonal concepts across graphics, print, color, fabric, and trend, adaptable across Target and Club customer needs Fabric + Trend Leadership: Drive a clear point of view on fabrications, washes, textures, and finishes, ensuring alignment with trend and cost targets Create + Lead Art: Hands-on development of graphics, typography, and original artwork, setting the standard for the team Channel Fluency: Translate creative direction across Target (trend-right, brand-led) and Club (high-volume, value-driven, simplified) assortments Lead Art Direction: Establish clear frameworks (typography, layout, technique, and fabric/print execution) and approve all artwork for consistency and impact Drive Product Excellence: Elevate product through strong, scalable graphics paired with thoughtful fabric selection and application techniques Lead & Develop Team: Manage and mentor designers; foster a fast, solutions-oriented, creative culture Collaborate Cross-Functionally: Partner with Merchandising, Design, and Sourcing to align creative with fabric strategy, costing, and margin targets Present & Influence: Clearly communicate concepts, including fabrication and trend rationale, to leadership across multiple business channels Trend Translation: Distill cultural, fashion, and fabric/innovation trends into commercial, accessible product appropriate for each channel Qualifications 8–12+ years in graphic design, art direction, or creative leadership (apparel preferred) Strong portfolio demonstrating both conceptual thinking and hands-on design execution Experience in men’s or young men’s apparel Experience working across multiple retail tiers (mass + value/club preferred) Strong understanding of fabrications, garment construction, and print techniques Proven ability to lead in a fast-paced, high-volume retail environment Core Competencies: Hands-on design excellence (must be able to create graphics and artwork at a high level) Strong creative vision with the ability to flex across customer segments Deep knowledge of fabrics, washes, finishes, and how they impact graphic execution Strong trend intuition across both graphics and materials (color, fabric, silhouette) Commercial acumen: understands what sells at Target vs Club and why Deep knowledge of graphics, typography, and garment applications Strong communication and presentation skills Speed, agility, and solution-oriented mindset Success Measures: Strength and clarity of seasonal creative direction across both channels Quality and impact of self-created and team-produced graphics Effective integration of fabric, wash, and trend into product assortments Sales performance across Target and Club assortments Ability to balance trend + fabric innovation + simplicity + value Team productivity, engagement, and creative output