Job Description
Summary / Position Purpose: The Creative Manager leads the development, execution, and governance of brand and creative across all TestEquity Group brands. This role ensures visual, verbal, and experiential consistency across channels-strengthening our brand presence, elevating storytelling, and supporting our commercial goals. This person will manage the creative workflow, from concept to production, and serve as the central point of ownership for brand guidelines, design quality, and creative standards. They will oversee campaign creative, content templates, digital assets, sales enablement materials, and partner/OEM brand integrations to ensure alignment and impact. The Creative Manager collaborates closely with Brand, Segment Marketing, Supplier Marketing, Sales, and our Mexico Marketing teams to deliver cohesive, compelling creative that supports acquisition, retention, and revenue growth. Essential Duties, Functions and/or Responsibilities: Lead creative direction and execution for TestEquity Group, ensuring brand consistency across all platforms and business units. Own and govern brand guidelines, maintaining a unified creative system for TestEquity, Hisco, Techni-Tool, Jensen Tools, TEquipment, and Mexico marketing. Manage end-to-end creative workflow-including briefs, concepts, design, revisions, and final delivery-for campaigns, social, digital assets, landing pages, events, video, and sales enablement. Collaborate with Brand & Communications, Acquisition & Retention, Segment Marketing, Supplier Marketing, and Product teams to align creative with strategy and audience needs. Develop scalable design systems, templates, and content frameworks that improve efficiency and elevate quality. Review and approve all creative assets to ensure accuracy, consistency, and adherence to brand standards. Manage external creative resources when needed (agencies