Job Description
We are a fast-growing eCommerce company based in Miami, FL, specializing in premium beauty products. Our growth is driven by acquisition platforms such as Google Ads, Meta Ads, and TikTok, with a strong focus on scaling subscription-based customer acquisition. To continue growing, we are looking for an experienced Creative Strategist with proven experience with subscriptions to join our performance marketing team and lead the development of high-performing ad creatives. Role Overview As our Creative Strategist, you will be the driving force behind the ideation, strategy, and optimization of paid media creatives across platforms (Facebook, Instagram, TikTok, YouTube). You will work closely with designers, video editors, copywriters, and media buyers to turn customer insights, offer angles, and performance data into creative concepts that drive new subscriber acquisition, retention, and long-term customer value. This role requires a strong understanding of how to market subscription products, including offer positioning, value communication, urgency, trial offers, bundles, continuity messaging, and creative angles that reduce friction for first-time buyers. Key Responsibilities Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic. Subscription Growth Strategy: Create angles that clearly communicate the value of subscribing, including convenience, savings, product routine, consistency, replenishment, and long-term benefits Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life. Monitor insights, competitor campaigns, subscription offers, and beauty industry trends to identify new creative opportunities. Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs. A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets. Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value. What We’re Looking For Subscription eCommerce Experience: 2+ years of experience in creative strategy for eCommerce, DTC brands, or subscription-based products. Experience with beauty, wellness, skincare, supplements, or recurring-purchase products is a strong plus. Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus. Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets. Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences. Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers. Why Join Us? Be part of a fast-growing eCommerce brand with big ambitions. Play a pivotal role in shaping the creative vision behind our paid media success. Work in a collaborative, dynamic, and creative environment. Opportunity to directly impact growth and performance with your creative ideas.