Creative Video Strategist

Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A: Creative Video Strategist Location: Hybrid (Burbank/North Hollywood, CA) The mission of this role is to concept, script, and direct high-performing paid social video ads that drive customer acquisition and growth. This role partners closely with internal production, post-production, and marketing teams to develop, test, and optimize performance creative across paid channels. What You’ll Be Doing Write and direct video ads with the goal of selling products using a data-driven, test-and-learn approach. Come up with fresh and innovative concepts/angles for ads and write scripts. Direct actors and/or celebrity brand partners to elicit authentic and persuasive performances; Formulate and ask interview questions that elicit the most compelling soundbites. Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll). Provide on-set leadership in collaboration with Production Supervisor, production team, and camera crew. Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text. Analyze performance data, and use data to create incremental video optimizations that scale. Leverage AI tools (e.g., for ideation, scripting, editing support, and performance analysis) to accelerate creative production, generate new ad concepts, and enhance testing velocity; stay current with emerging AI capabilities and incorporate them into the creative workflow. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): Exceptional concepting and storytelling skills Exceptional script writing and directing skills Mastery of on-set creative leadership and understanding of how to successfully direct celebrity partners and actors Ability to formulate strategies on how to market petcare products in fresh, creative and different ways. Understanding of direct response marketing. A highly creative self-starter who can work both independently and collaborate well with different teams Ability to work in a fast-paced and ever-changing environment. Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews Bachelor’s Degree or Equivalent Experience, preferably in Marketing, Human Studies, or a related field. 3+ years of experience in video writing and production 5+ years of experience bringing scripts to life through video, film, visual storytelling preferred Experience applying AI tools to paid social ad creative (e.g., for concepting, scripting, or iteration) is a strong plus. What We Need From You (Must Submit All Three) Resume Cover Letter Portfolio Golden Perks & Benefits Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. Annual bonus We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. Reimbursements for a portion of personal cell phone and internet usage for eligible employees. Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. Potential for quarterly KPI bonuses. The base salary range is $75,000-$100,000, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with appl