Job Description
Creator Manager – TikTok Shop About Spotlight Media Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks—every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform. We’ve guided brands through the full funnel—from launch to scaling into the millions in GMV—and we’re just getting started. We believe the future of e-commerce is social, and creators sit at the center of that future. Spotlight is building a creator-first ecosystem where top creators don’t just work with one brand once—but grow with us across a portfolio of world-class brands over time. Spotlight is a place for high-agency individuals who thrive on ownership, autonomy, and speed. This is not a role for someone looking to “maintain” a program—this is a blank canvas for builders who want to shape how creators, brands, and commerce intersect at scale. About The Role We’re looking for an entry-level Creator Manager based in NYC who is obsessed with building real, long-term relationships with creators—and turning those relationships into a durable growth engine for Spotlight Media. This is an entry-level position, and we will train you. You don’t need to have it all figured out—you need to be hungry, coachable, and genuinely passionate about the creator economy. We’ll give you the playbooks, mentorship, and reps to become world-class at this. This role is similar to a traditional creator or influencer manager, but with a much deeper emphasis on: Building trust-based relationships with creators Expanding Spotlight Media’s footprint across the creator ecosystem Cross-pollinating creators across multiple brands in our portfolio Laying the foundation for a scalable creator success function You will be the connective tissue between creators and Spotlight—owning outreach, relationships, performance, and long-term engagement. This includes hands-on creator management (email, SMS, DMs, campaigns, sampling, coaching). Growth opportunity: Spotlight promotes from within. For the right person, this role has a clear path to owning and leading the entire Creator Success department over time. We’re a fast-growing company where scope, title, and compensation scale with your impact—not arbitrary timelines. Location: If you have prior TikTok Shop experience, this role can be remote. If you’re newer to TikTok Shop and we’ll be training you from the ground up, we require hybrid in NYC so we can work closely together during your ramp-up. Key Responsibilities Creator Relationship Building & Footprint Growth Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager. Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network. Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights. Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time. Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off. Creator Campaign & Retainer Execution Own end-to-end execution of creator and affiliate campaigns for clients. Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential. Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability. Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content. Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance. Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices. Community & Creator Enablement Help creators improve performance by sharing insights, playbooks, and best practices across brands. Segment creators by performance, niche, and experience level to tailor opportunities and communication. Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation. Foster loyalty by making creators feel like insiders—not vendors. Report