Job Description
As CRM Manager (Customer Relationship Management), you will play a critical role in leading the delivery of our CRM program across the Americas/EMEA/LAC/APAC region while driving major strategic initiatives on a global scale. You will collaborate with stakeholders worldwide to scale and enhance our CRM capabilities and provide direct line management to team members as required. In this role, you will take full ownership of the Americas CRM landscape and agenda, working closely with a global, cross-functional team to drive day-to-day CRM planning, management, and execution across the region. The primary focus will be to deliver sustainable growth through ongoing tactical and strategic campaign optimization, supported by regular performance analysis and clear communication of insights back to the business. ESSENTIAL DUTIES AND RESPONSIBILITIES CRM Program Management: CRM Leadership & Ownership Responsible for owning and delivering best-in-class CRM strategy and execution across the customer lifecycle. This role combines strategic thinking with hands-on delivery, using Braze as a core platform to drive personalised, timely, and high-performing customer communications. You will play a key role in advancing CRM capability, embedding innovation, and delivering measurable commercial and customer outcomes. Own and lead the end-to-end delivery and performance of the CRM program across the Americas/EMEA/LAC/APAC region. Set the strategic direction for the Americas/EMEA/LAC/APAC CRM agenda, driving efficient day-to-day planning, management, and execution. Translate business objectives and customer insights into clear CRM plans and roadmaps. Champion a customer-first, value-led approach to CRM, aligned with best practice Serve as the primary regional authority and escalation point for all CRM-related activity. Lead the scoping, planning, and execution of major data, technology, and marketing a