Customer Growth & Retention Manager

MariMed is a multi-state cannabis operator in the United States, dedicated to improving lives every day through our high- quality products, our actions, and our values. We develop, own and manage seed to sale state-licensed, state-of-the-art, regulatory-compliant facilities for the cultivation, production and dispensing of medical and adult-use cannabis. Our award-winning portfolio of trusted cannabis brands, crafted with quality and innovation, are recognized and loved by consumers across the country. With a commitment to excellence, MariMed continues to drive growth and set new standards in the cannabis industry. MariMed is seeking a strategic and hands-on Manager, Customer Growth & Retention to support customer retention, loyalty engagement, lifecycle marketing, CRM segmentation, and customer communication initiatives across retail and digital channels. This role is designed to help build a more connected customer growth strategy across Thrive dispensaries and MariMed brands by bringing together customer engagement, loyalty, lifecycle campaigns, customer insights, segmentation, and promotional communications into a centralized customer marketing function. The ideal candidate is analytical, execution-oriented, and passionate about leveraging customer data and engagement strategies to improve retention, repeat purchase behavior, loyalty participation, and overall customer experience. This position partners closely with E-Commerce & Digital Growth, Retail Marketing, Trade & Field Marketing, Brand Marketing, Retail Operations, Creative, and Compliance teams to support customer growth and engagement initiatives across the organization. Key Responsibilities Customer Growth & Retention Support and execute customer retention strategies focused on increasing repeat purchase rate, visit frequency, loyalty participation, and customer engagement Analyze customer behavior, campaign performance, and promotional engagement to identify growth opportunities Build and manage customer segmentation strategies based on purchase history, loyalty engagement, customer behavior, and lifecycle stage Develop customer reactivation and targeted engagement campaigns Support customer growth initiatives tied to promotions, product launches, retail campaigns, and seasonal activations Loyalty, CRM & Lifecycle Marketing Help manage and optimize loyalty and customer engagement programs Execute lifecycle marketing campaigns across email, SMS, loyalty, and digital communication channels Partner with E-Commerce & Digital Growth teams on CRM workflows, customer data capture, audience segmentation, and campaign deployment Support retention-focused customer journeys and promotional campaigns designed to improve customer engagement and loyalty Customer Communications & Campaign Execution Own development and optimization of customer-facing messaging across email, SMS, loyalty, and retail campaigns Write promotional and lifecycle marketing communications including retention messaging, customer reminders, loyalty campaigns, and targeted customer outreach Partner with Brand Marketing, Creative, and Digital teams to support campaign execution and maintain alignment with brand voice and messaging standards Analytics & Reporting Develop and maintain reporting focused on: Loyalty growth Repeat purchase rate Customer retention and reactivation Customer engagement metrics Campaign and promotional performance Analyze customer and campaign data to identify trends, opportunities, and optimization strategies Translate customer insights into actionable recommendations for internal teams Cross-Functional Collaboration Partner closely with Retail Marketing, E-Commerce & Digital Growth, Trade & Field Marketing, Brand Marketing, Retail Operations, Creative, and Compliance teams Support execution of customer-facing campaigns, promotions, in-store activations, and customer engagement initiatives across retail and digital channels Ensure customer communications and promotional initiatives align with compliance requirements and brand standards Qualifications 4–6+ years of experience in CRM, lifecycle marketing, retention marketing, loyalty, customer engagement, email/SMS marketing, or performance marketing Experience in retail, e-commerce, cannabis, CPG, hospitality, wellness, or other consumer-facing industries preferred Strong understanding of customer segmentation, loyalty, retention marketing, and customer engagement principles Experience writing customer-facing prom