Job Description
Job Description Design Lead, Lead Generation Glendale, CA (Onsite – 5 days/week) Salary starts at $135,000+ We’re looking for a Design Lead, Lead Generation to own the strategy, design, and performance of high-impact digital experiences that convert prospects into sales leads. This is a hybrid leadership and hands-on role , ideal for someone who thrives both as a people leader and individual contributor . You’ll lead a small team while actively designing and optimizing bespoke landing pages, lead capture flows, and conversion experiences that directly drive revenue outcomes. You’ll play a critical role in improving how digital experiences perform — continuously refining and optimizing landing pages to increase conversion rates and lead quality. What You’ll Do Own the end-to-end design and optimization of lead generation experiences, including landing pages, forms, and conversion flows Create and refine bespoke landing pages designed to increase conversion rates and drive sales-qualified leads Apply conversion rate optimization (CRO) best practices across layout, hierarchy, messaging, and CTAs Continuously test and iterate — running A/B and multivariate experiments to improve performance Use analytics and user behavior insights to improve both lead quality and volume Work hands-on in Figma and Webflow to design, build, and deploy experiences quickly What We’re Looking For 5+ years of experience in UX/UI or digital design, with a strong focus on lead generation and conversion-driven work Proven track record of designing landing pages and flows that improve conversion rates Strong hands-on experience with Webflow (building and deploying, not just designing) Advanced proficiency in Figma, including systems-based design and prototyping Deep understanding of CRO, A/B testing, and performance-driven design Experience using data and analytics to inform design decisions Experience working cross-functionally and, ideally, with external development partners Prior experience leading or mentoring designers Nice to Have Experience in multi-location, franchise, or service-based business models Familiarity with home services, home improvement, or lifestyle brands Experience in fast-paced, in-house or agency environments Exposure to tools like Google Analytics, Hotjar, or similar platforms