Job Description
WHAT YOU'LL BE DOING Jensen Infrastructure is transforming how customers discover, research, and purchase infrastructure products through a new digital commerce platform. We're looking for a Digital Marketing Manager to lead demand generation and help make Jensen the easiest partner for engineers, specifiers, and contractors to do business with online. This is a high-impact, high-autonomy role where you'll own inbound demand, digital engagement, and performance across our marketing channels. You'll work closely with our Digital Commerce and Technology teams to drive qualified traffic, improve conversion, and support platform adoption. Reporting to: Chief Marketing Officer A highlight of your day-to-day will include: Owning paid media strategy and execution across search, LinkedIn, and industry channels Building and managing lifecycle marketing programs from first touch through conversion Driving inbound discoverability across search and emerging AI-driven platforms Creating and scaling content using AI tools in partnership with product teams Tracking performance through dashboards tied to engagement, conversion, and revenue Continuously optimizing campaigns, landing pages, and audience targeting WHO WE ARE LOOKING FOR 3+ years of experience in B2B digital marketing or demand generation (5+ years preferred) Proven experience managing paid media with a focus on ROI and performance Hands-on experience with marketing automation and customer engagement platforms Strong analytical skills with the ability to build and interpret performance metrics Comfortable using AI tools for content creation, campaign execution, and analysis Self-starter who thrives in a high-autonomy, fast-moving environment Additional skills and experience that are highly valued: Experience in construction, infrastructure, or ind