Job Description
JOB OVERVIEW The Digital Marketing Manager is responsible for owning, executing, and optimizing all digital marketing efforts for Tessie’s. This role focuses heavily on social media content creation and management, digital campaign execution, and performance tracking to drive brand awareness, guest engagement, and in-venue traffic. In addition to digital ownership, this role includes a limited, strategic demand-generation component through social visibility, relationship building, and selective on-site engagement. This is not a traditional promoter role, but a digital-first position focused on converting online engagement into real-world visitation. JOB EXPECTATIONS Digital Marketing Strategy & Execution Own and execute the venue’s digital marketing strategy across social media, paid media, email marketing, website content, and local listings. Develop and manage monthly and campaign-based digital marketing calendars aligned with events and business goals. Plan, launch, manage, and optimize paid digital campaigns across platforms such as Google and Meta. Manage website updates, event landing pages, and digital content to ensure accuracy, conversion, and brand alignment. Oversee Google Business Profile and third-party listing platforms to maximize local visibility and guest discovery. Manage digital marketing budgets and optimize spend based on performance and ROI. Social Media Content Creation & Management Own the venue’s social media strategy and day-to-day execution across all platforms. Plan, create, and publish engaging social media content including posts, stories, reels, and short-form video. Develop and manage social media content calendars aligned with events, programming, and campaigns. Actively manage posting, engagement, community interaction, and direct messages.