Job Description
Role Overview We are seeking a forward-thinking Digital Marketing Specialist with strong Subject Matter Expert (SME) collaboration skills and hands-on experience in Answer Engine Optimization (AEO). This role is responsible for driving the execution of the annual marketing campaign calendar, ensuring all initiatives are strategically planned, launched and optimized throughout the year. This role ensures those goals are tracked and analyzed. This position supports M&A by managing digital assets, website migrations and redesigns across all brands. Success in this role means campaigns are executed on time, goals are met, and data-driven decisions continuously improve marketing impact. The ideal candidate understands how search is evolving beyond traditional SEO into AI-generated answer engines and conversational interfaces, and can translate SME insights into optimized, high-authority digital experiences. Location: Hybrid role based in Easton, MA - 3 days onsite and 2 days remote, with occasional travel as needed. Key Responsibilities Yearly Campaign Calendar Execution Develop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment. Work with the Social Media Manager (SMM) to ensure strategies and content align those goals. Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility. Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track. Paid Media Campaigns Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools. Implement geo-targeti