Job Description
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This is a hybrid position based out of our RTP, NC headquarters. Summary: Are you a Digital marketing specialist with a passion for optimizing customer acquisition, retention, and engagement? We're looking for a data-savvy professional with strong analytical and communication skills to design and implement innovative strategies that drive business growth. If you excel at leveraging insights to enhance customer journeys, optimize conversion rates, and create impactful digital marketing initiatives, we want to hear from you! Primary Responsibilities: Develop and execute comprehensive growth marketing strategies across paid search, social, and programmatic channels to drive efficient customer acquisition. Design and implement data-driven SEO strategies aligned with business objectives to enhance organic traffic and acquisition growth. Oversee account strategies for key advertising platforms (Google Ads, Google UAC, Facebook Ads, Apple Search Ads, etc.), optimizing performance through innovative ad formats. Identify and test new market opportunities, leveraging experimental approaches to unlock scalable growth. Collaborate with cross-functional teams. Optimize marketing funnels to enhance conversion rates, improve campaign effectiveness, and generate actionable insights for continuous optimization. Track, an