Digital Product Owner

Position Description At a Glance Legrand has an exciting opportunity for a Digital Product Owner to join the Audio Video Division in Minnetonka, MN. The Digital Product Owner oversees the vision, strategy, and execution of the company’s public-facing website, ensuring it delivers measurable business value. This role serves as the voice for both customers and internal stakeholders, supporting brand development, demand generation, customer self-service, and distributor enablement within an Agile and Scrum framework. Collaboration with Marketing, IT, UX, Engineering, Sales, and external partners is crucial for prioritizing tasks, maintaining a high-quality backlog, and continually improving the website experience. The ideal candidate possesses strong product ownership skills, a process-driven approach, and excels in communication, negotiation, and cross-functional collaboration. Reporting to the Director of Digital & eCommerce, the Digital Product Owner is responsible for aligning stakeholders and guaranteeing successful project delivery through disciplined Agile practices What Will You Do? Product Vision & Strategy: In tandem with CPO, own and communicate the product vision and roadmap for LNCA’s Commercial AV website. Translate business goals (e.g., growth, lead generation, customer support, distributor enablement) into clear product outcomes. Ensure alignment between website roadmap and overall digital, marketing, and eCommerce strategies. Represent the team and its work in meetings with leadership, other divisions, international stakeholders, and across Legrand North and Central America. Backlog Ownership & Prioritization: Create, refine, and prioritize the product backlog based on customer value, business impact, risk, and dependencies. Write clear user stories and acceptance criteria. Balance new feature development, technical debt, performance improvements, and compliance needs. Agile & Scrum Execution: Serve as Product Owner within a Scrum team. Lead backlog grooming, sprint planning, sprint reviews, and retrospectives. Provide frequent clarification and fast decision-making to keep the team unblocked. Accept or reject completed work based on defined acceptance criteria. Team, Stakeholder & Customer Collaboration: Act as the primary point of contact for website-related needs across Marketing, Brand, Engineering, Sales, Customer Support, IT, and Compliance. Gather and synthesize inputs from stakeholders, customers, distributors, and analytics. Clearly communicate priorities, progress, and tradeoffs. Collaborate closely with other leaders on the Digital team: UX, Development, Product Data, BSA, and Marketing. Customer Experience & Optimization: Champion user experience, accessibility, performance, SEO, and content quality. Use analytics, customer feedback, and A/B testing to inform prioritization and improvements. Continuously optimize journeys such as product discovery, spec access, lead capture, and support. Measurement & Outcomes: Define and track KPIs such as engagement, conversion rates, lead quality, site performance, and customer satisfaction. Use data to validate outcomes, inform roadmap decisions, and guide continuous improvement. People Management: Manage and grow the team’s BSA, providing guidance on project prioritization and determining which projects require a BSA. Provide leadership and support through regular coaching. Execute the HR responsibilities of people managers at LNCA. Qualifications: Required Skills Minimum Education and Experience Required: Bachelor’s degree in business, computer science, information technology or related field. 3+ years’ experience as Digital Product Manager, Product Owner or similar role. Essential Knowledge, Skills, and Abilities Required: Strong knowledge of Agile Scrum process and Agile principles. Strong understanding of websites, CMS platforms, UX principles, SEO, eCommerce and digital analytics. Outstanding written and oral communication, presentation and leadership skills. Excellent organizational and time management skills. Sharp analytical and problem-solving skills. Proven ability to translate business requirements into actionable user stories. Experience working with cross-functional teams and external vendors. Experience managing at least one di