Job Description
**Digital Sales Lead (QSR) – Townsquare Ignite** * *This is an in-field digital media sales position requiring expertise in QSR and a focus on business development and account growth. ** About Townsquare Ignite: Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. Our Competitive Advantage First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources. Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system. Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory. Massive Reach: We have access to over 250 billion impressions per day. Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service. Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions. Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. **The Digital Sales Lead (QSR) Opportunity:** Townsquare Ignite is seeking a Digital Sales Lead with a deep understanding of the Quick Service Restaurant (QSR) industry to deliver tailored, results-driven strategies to meet the unique needs of QSR businesses, helping them achieve their marketing objectives and maximize ROI. You will provide full-funnel digital marketing solutions, cultivating new business while growing existing client relationships. Responsibilities: New Business Development Identify and pursue new business opportunities within the QSR industry, leveraging your expertise to craft tailored digital marketing strategies. Build strong relationships with QSR brands, franchises, and local businesses, acting as a trusted marketing partner to solve complex challenges. Deliver compelling sales presentations, both virtually and in-person, showcasing how Ignite’s solutions can solve specific QSR business challenges. Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Account Management & Growth Build and nurture long-term relationships with QSR clients, acting as a trusted advisor to meet their unique marketing needs. Provide ongoing consultation and strategic guidance, optimizing campaigns to ensure continued growth and maximum ROI for clients. Analyze performance reports and provide strategic recommendations to optimize campaigns and drive incremental growth for clients. Industry Expertise & Execution Stay ahead of QSR industry trends and digital marketing advancements to inform client strategies and maintain subject matter expertise. Collaborate with internal teams, including creative and analytics, to ensure flawless campaign execution and client satisfaction. Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications: 3+ years of digital sales experience , with a proven track record of success in the QSR industry or selling digital marketing solutions to QSR clients. Strong expertise in digital marketing solutions, including programmatic, social, and paid search, with a focus on achieving results and driving revenue. A consultative sales approach with excellent communication skills and the ability to build strong, long-lasting client relationships. Superior presentation, interpersonal & communications skills. Proficient with the full Microsoft suite. BA/BS degree (preferred). Valid driver’s license, auto insurance, and