Job Description
Job Type Full-time Description Job Summary: Reporting the Vice President of Marketing, the Digital & Social Media Manager will be responsible for managing the Company's digital and social media accounts and creating content that resonates with the target demographic. This role requires a strong understanding of the Hispanic consumer and the ability to communicate in a voice that feels culturally authentic, relevant, and engaging. Spanish language fluency is a requirement, as this role involves creating or adapting content for bilingual or Spanish-speaking audiences. Duties and Responsibilities: Digital Strategy & Management Execute against brand strategy by developing and executing digital marketing and social media plans designed to support business objectives and resonate with Hispanic audiences across multiple platforms. Leverage brand messaging and relevant occasions to plan and manage digital & social media calendars across channels such as brand and retailer websites, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and more. Integrate other brand and retail media/tools into digital & social media plans to contribute to a fully integrated communications approach. Stay current on trends, cultural insights, and platform behaviors within the Hispanic and general markets. Content Creation Concept, write, create, and edit engaging content that reflects an authentic voice relevant to the Hispanic consumer. Create bilingual or Spanish-language content as needed, maintaining consistent brand voice and cultural nuance. Develop high-quality multimedia assets, including short-form videos, graphics, photography, and copy for campaigns, product launches, and brand storytelling. Community Management Engage with audiences in a culturally aware a