Job Description
Small businesses represent 99.9% of all companies, yet they're still forced to choose between clunky, outdated enterprise phone systems or their personal phones. This multi-billion dollar market has been overlooked for decades, left to cobble together solutions that slow them down instead of helping them grow. Quo is changing that. We bring calls, texts, and customer information together into one easy-to-use, AI-powered platform. We’re not just building a phone system. We’re setting a new standard for how businesses connect with their customers. Driven by our values, we move fast, build with determination, and obsess over delivering value to the businesses that have been underserved for far too long. Today, Quo is trusted by more than 90,000 companies and rated #1 in customer satisfaction on G2. We’re backed by Y Combinator, Tiger Global, Craft Ventures, Slow Ventures, and other top-tier investors. It’s safe to say we’re onto something big. About The Role Quo (formerly OpenPhone) is becoming one of the most recognized brands in communication for small businesses, but we're still largely invisible to the customers who need us most. Most small businesses don’t know that the reality they're living with (e.g. missing customer calls, looking unprofessional, losing leads between team members) actually has a solution. That's the opportunity that this role will help us fill. We're hiring a Director of AEO/SEO to own how Quo shows up when small business owners go looking for answers. Today, individuals are using AI engines, conversational interfaces, and LLM-powered tools to work through their problems and discover solutions. Google search results are no longer the only way to gather information, but one of many. This is a rare, first-mover opportunity in a space that’s changing constantly. You'll lead a small, high-ownership team and operate at the intersection of strategy and execution. You'll build the content strategy that earns us citations and trust, define how we measure success in a world where attribution is getting harder, and partner cross-functionally with our content creation teams to ensure that everything Quo creates, from blog posts to videos and third-party publications, feed the signal that AI systems learn from. This is as much a content strategy and brand authority role as it is an SEO role. And ultimately, it's a high-impact role with responsibility for our organic customer acquisition numbers. That means thinking carefully about every step between a person's first question and their first day as an Quo customer: what content meets them at each stage, what action it should prompt, and how to remove the friction between discovery and conversion. Some Of The Things You’ll Do Define and own Quo’s AEO strategy — how we get cited when a small business owner asks an AI things like "I can't answer my phone all the time, what should I do?" or "What's the best phone system for a small business?" Build the content strategy that creates demand instead of solely capturing it: mapping the jobs-to-be-done that Quo solves to the questions people are actually asking in ChatGPT, Perplexity, Google AI Overviews, and traditional search Own the conversion layer across all organic content: understand what role each page plays in a prospective customer's information-gathering journey (awareness, consideration, or decision) and ensure every page has the right CTA, message, and next step to move them forward. A page that earns a citation but fails to convert is only half a win. Own Quo's SEO roadmap: technical hygiene is table stakes; your real leverage is in content architecture, structured data, entity authority, and the signals that make LLMs trust and cite us Partner with the content team to translate strategy into editorial direction, topic clusters, and briefs - you set the what and why, they execute the how Build and own a measurement framework with organic customers as the north star: track the full funnel from AI citation rates and impression share through to on-site conversion, trial velocity, and downstream revenue — and tell a clear story about what's working even when attribution is imperfect. Traffic without revenue impact isn't success. Act as the cross-functional connector for organic visibility — work with Community, Brand, Influencer, Video, and Social teams to help them understand how their work feeds the LLM training signal and compounds over time Lead a small, high-ownership team with clarity and accountability: establish what "good" looks like, develop people as deliberately as you develop strategy, and take full ownership of what the team produces Bring a builder's mindset to tooling and automation: use AI tools aggressively to scale your team's research, analysis, tracking, and reporting capacity About