Job Description
Description About Us: Born in 2008 among the artists and influencers of Los Angeles, Morphe instantly disrupted the beauty industry by making artist-designed, professional-quality brushes affordable and accessible. As the brand grew—into eyeshadow, blush, bronzer, lip, and more—so did its fanbase of unapologetic makeup lovers. A loyal community that we remain incredibly grateful for! Over the years, Morphe continued to break boundaries, fuelled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically. Job Summary: This new role is an exciting opportunity to help shape the future of Morphe. The Marketing Director is a senior, hands-on leader who will sit at the heart of a growing marketing department. This is a truly 50/50 role, you’ll be as comfortable developing strategy as getting into the detail of execution. You'll own the GTM process, lead and develop our Social and Influencer teams, and be the driving force behind our retail marketing partnerships with key accounts including Ulta Beauty and Target. You'll bring ideas to life, build seasonal plans with retail partners, manage co-op budgets, and work across teams to ensure every launch lands brilliantly. This role is for a senior marketer who hits the ground running, someone with deep beauty retail experience, a genuine passion for brand building, and the drive to help shape how the world sees Morphe. Principle Accountabilities Go To Market Own the end-to-end GTM execution for North America - from building into launch plans and defining market specific timelines through to post-launch performance tracking and optimization alongside the marketing team and in strong partnership with the EU Marketing Director. Lead cross-functional coordination across local Commercial, Operations and Marketing teams to ensure seamless, on-time execution Develop retailer-specific plans for key accounts, ensuring Morphe launches with impact at Ulta Beauty, Target and beyond Build and maintain a robust marketing calendar, connecting brand moments, retail calendars and innovation launches Act as the connective tissue between global strategy and North America execution - translating brand direction into locally relevant, commercially driven plans. Social Media Lead, manage and develop the Social Media Manager and their team to build and execute best-in-class social media marketing. Co-develop the social strategy collaboratively with the Social team, VP of Marketing, and with input from Marketing Ops and Growth Champion a bold, culturally relevant and on-brand social presence across all key global platforms with an aligned focus on social platform trend and growth. Stay ahead of platform trends, creator culture and emerging formats to keep Morphe at the forefront of the conversation. Influencer Relations Lead, manage and develop the Sr. Manager, Influencer Marketing and their team Co-develop the influencer strategy alongside the Influencer team, VP of Marketing, and Marketing Ops and Growth Build and maintain a diverse, engaged network of brand advocates, creators and talent across the NA market Drive brand heat, earned reach and community growth through best-in-class influencer programming & eventing. Own and develop PR strategy and execution in North America, alongside the influencer marketing team. Trade & Retail Marketing – North America Directly own and execute the Trade Marketing responsibilities for North America, acting as the primary marketing contact for key retail partners Serve as the day-to-day marketing lead across North America Accounts, with direct experience of Ulta and Target strongly preferred Build seasonal retailer marketing plans into the marketing calendar that align brand priorities with retailer windows and commercial objectives Present and pitch marketing ideas and activation plans directly to retail partner teams, building strong collaborative relationships Manage retailer co-op marketing budgets alongside commercial peers, ensuring investment is strategically allocated and delivers measurable growth Work alongside the Commercial team to develop compelling co-op marketing plans that drive sell-through and brand visibility Partner with retail media agencies to develop and execute robust paid media plans within key retail environments Proactively identify value-add marketing opportunities within retail partners to unlock incremental growth Digital Marketing Support the VP of Mark