Job Description
Job no: 499650 Work type: Non-Classified/Professional Location: Boise, ID Categories: Administration and Business Operations, Morrison Center, Senior-Level Job Summary/Basic Function: The Director of Marketing & Sales serves as part of the senior leadership team, and is a multifaceted leadership role responsible for the strategy, execution, and oversight of core marketing efforts for the Morrison Center for the Performing Arts. This role focuses on show-based marketing and revenue generation, leading the execution of ticket sales campaigns across paid, digital, and direct marketing channels. Works in partnership with the Director of Communications, who oversees brand, messaging, and institutional communications strategy. This role maximizes earned income and leveraging data analytics to drive ticket sales, and growth across the Treasure Valley and Idaho, aligning with the Center's mission. The successful candidate combines strategic, impact-driven thinking with strong execution, working seamlessly with cross-functional teams (executive, communication, box office, programming, front of house, business and finance, development, and education), as well as external partners to deliver results. They are accountable, collaborative, data-driven, and consistent, with a sharp eye for detail and accuracy. Department Overview: Located on the campus of Boise State University, the 2,002-seat Velma V. Morrison Center for the Performing Arts is Idaho's home for the arts. Nestled on the banks of the Boise River, with a panoramic view of the city, parks and foothills, the Center's 10-story stage house is a recognizable fixture of the Capitol's picturesque skyline. The realization of a life-long dream of Harry W. Morrison, and championed by his widow, Velma, the Center opened its doors on April 7, 1984. Today the Center is recognized as a major destination for arts and culture, annually hosting hundreds of live entertainment and arts education offerings that serve to enrich the lives of patrons of all ages. As a Boise State affiliate, the Center’s budget is supported by ticket sales, facility rentals, donations and the generous support of the Morrison Center Endowment Foundation, Inc. The Center does not receive support from state appropriations. The latest economic impact study for the Morrison Center shows the generation of $27.9M in value to the local and state economy. For more information on our programs and history, please visit us at: www.MorrisonCenter.com Level Scope: Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate staff. Manages experienced professionals who exercise latitude and independence in assignments. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human, financial, and often physical resources in compliance with departmental and campus wide goals and objectives. Ensures subordinate supervisors and professionals adhere to defined internal controls with a focus on policy and strategy implementation. Manages systems and procedures to protect departmental assets and requires practical knowledge in leading and managing the execution of processes, projects and tactics within one area. May report to a Chair, Unit Director, or equivalent administrative management. Essential Functions: Strategic Leadership (25%) Participate in developing senior leadership goals, culture and communication. Manage department strategy, including objectives and key results, staffing plans, and budgets. Lead a team of a full-time box office manager, and Subscriber and Patron Services Manager, with part-time sales professionals and students to ensure excellent customer service, best practices, and accountability to goals and KPIs (key performance indicators). Build and develop a high-performing team through coaching, professional development, and clear performance management, fostering innovation and accountability. Develop and implement annual and seasonal marketing strategies and plans aligned with organizational revenue goals and programming calendars. Evaluate and implement emerging marketing technologies, including AI-driven targeting, automation tools, and predictive analytics, to improve campaign performance and operational efficiency, within Boise State University AI guidelines. Support annual budget through forecast ticket revenue performance and develop annual and multi-year earned income plans. Serve as a key partner in cross-departmental revenue strategy, aligning marketing and sales efforts