Job Description
True Classic is hiring a Director of Marketplaces to own and accelerate our global Amazon business. This role leads strategy, execution, and full P&L performance across our Amazon Seller Central operations in the US, Canada, and UK — and is responsible for driving scalable, profitable growth on the channel that introduces millions of new customers to the brand. This role is ideal for an entrepreneurial operator who lives in Seller Central — equally fluent in retail strategy, ad performance, listing optimization, and the operational details that separate a good Amazon business from a great one. You'll be hands‑on and lean by design: a small team, a real P&L, and the autonomy to run it like it’s yours. All of True Classic’s roles are global and omni‑channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. While this role is dedicated to Amazon, you’ll work shoulder‑to‑shoulder with leaders across DTC, retail, wholesale, and emerging channels to keep the brand consistent and the business compounding. Areas of Accountability Amazon & Marketplace Revenue Growth Own the global Amazon P&L across US, CA, and UK Seller Central marketplaces, with full accountability for revenue, contribution margin, and growth targets. Set and deliver the annual and quarterly revenue plan for Amazon, including category‑level and country‑level targets. In partnership with the Merchandising team, build and execute the merchandising and assortment strategy on Amazon — what we list, where we list it, and how we sequence launches across regions. In partnership with the Merchandising team, lead pricing, promotion, and Deals strategy (Lightning Deals, Best Deals, Prime Day, Big Deal Days, Black Friday/Cyber Monday) to maximize profitable growth. Identify and prioritize new growth levers within Amazon — new categories, new ASINs, new international marketplaces — and own the business case and execution end‑to‑end. Marketplace Profitability Management Own contribution margin on Amazon. Manage the levers — product mix, pricing, promo depth, ad efficiency, FBA fees, returns, and chargebacks — to hit profitability targets. Partner with Finance on forecasting, budgeting, and monthly P&L reviews. Bring a clear point of view on where the business is over‑ or under‑indexing. Manage FBA inventory health, storage costs, long‑term storage fees, and aged inventory exposure in close partnership with Operations and Supply Chain. Make disciplined investment trade‑offs between growth (ad spend, promo, new launches) and profitability (margin, efficiency, contribution). Build the reporting cadence and KPI framework that lets the rest of the company see how Amazon is performing in real time. Advertising & Listing Optimization Own Amazon Ads strategy and performance — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — with clear targets for ACoS, TACoS, ROAS, and incrementality. Manage agency and/or in‑house ad operations to ensure spend is allocated efficiently across keywords, ASINs, audiences, and dayparts. Drive the listing optimization roadmap: titles, bullets, A+ Content, Brand Story, Storefronts, images, video, and Premium A+ — built for both conversion and discoverability. Own SEO and organic rank strategy across the catalog. Use search term reports, Brand Analytics, and competitive data to compound organic share over time. Run a continuous testing program — creative, copy, price points, badging — and turn the wins into standard practice across the catalog and across regions. Marketplace Operations & Compliance Own the operational health of Seller Central: account health metrics, IPI score, suppressed listings, ASIN‑level issues, and case management. Maintain Brand Registry, manage Transparency / Project Zero where applicable, and lead the response to unauthorized sellers, counterfeits, and listing hijackings. Own catalog hygiene end‑to‑end — variation families, parent/child relationships, attribute accuracy, and image compliance — across all four marketplaces. Partner with Supply Chain on FBA inbound planning, shipment routing, replenishment cadence, and inventory positioning across FCs and regions. Stay ahead of Amazon policy changes, fee structure updates, and category‑specific requirements; translate them into action before they become problems. Cross‑Functional Collaboration Partner with Commercial Leadership to align Amazon strategy with the broader omni‑channel plan. Work with Brand and Creative to ensure on‑Amazon storytelling reflects True Classic’s voice, fit, and quality story. Collaborate with Performan