Job Description
Job Description OUR CLIENT IS A GLOBAL FINE JEWELRY COMPANY. THEY ARE SEEKING A STRONG DIRECTOR OF BOTH BRAND AND ECOMMERCE MARKETING FOR THEIR US/SAN FRAN OFFICE. THIS ROLE IS ON SITE FULL TIME Director, Brand & eCom This role will lead all U.S. marketing and eCommerce initiatives, owning the brand’s fastest-growing channel while partnering closely with global headquarters. This role is a highly cross-functional role for a strategic and hands-on leader who can balance brand storytelling with performance-driven growth. What Will You Do eCommerce + Digital Growth: Own DTC business performance across revenue, conversion rate, and traffic, with accountability for annual targets Partner with Merchandising team to create online merchandising strategy, including product launches, exclusives, and seasonal storytelling Lead initiatives that drive both revenue and brand equity (e.g., online exclusives, campaigns) Identify growth opportunities and present actionable strategies to leadership Partner with Global HQ overseas on site optimization, UX improvements, and technical enhancements Manage monthly website updates in partnership with HQ (homepage refreshes, gift guides, featured shops) Deliver weekly and monthly performance reporting with insights to drive optimization Manage E-Commerce CX & SEO Manager, who handles all customer service, product uploads, and SEO execution Marketing: Brand + PR Serve as primary point of contact with Global marketing team, ensuring alignment between global brand strategy and U.S. market needs Own U.S. seasonal campaign strategy and execution across owned and paid channels, excludes social Ensure brand messaging is consistently translated across DTC, wholesale channels, and internal communications Oversee email marketing strategy and lifecycle communications Contribute to wholesale marketing strategy and budget discussions Partner with Brand HQ and US PR agency to execute brand strategies through annual initiatives Manage Brand Marketing Manager, who manages email, paid and supports PR initiatives Marketing: Performance + Media Partnerships Own media planning and budget allocation across channels Ensure efficiency and performance against KPIs, including ROAS and customer acquisition goals with performance marketing agency Develop campaign concepts and brief creative assets to HQ (copy, messaging, testing strategy) Identify new partnerships that align with brand direction and growth goals Required 5–7+ years of experience in eCommerce, DTC, or digital marketing, preferably within luxury or fashion Proven ability to drive online revenue growth while maintaining strong brand positioning Experience managing an internal team, external agencies, and working cross-functionally Strong understanding of web analytics (e.g., Google Analytics) and performance marketing metrics Strategic mindset with a hands-on, execution-oriented approach Excellent project management, communication, and organizational skills Entrepreneurial spirit with the ability to operate independently in a fast-paced environment