Director of DSD Digital Sales Excellence

Frisco, TX Job ID 137351 Job Category Sales Job Level Director Position Type Full-Time Job Overview: Director, DSD Digital Sales Excellence - Frisco, TX Position Summary: Reporting to the VP Analytics & Operations, the Director of DSD Digital Sales Excellence will have the exciting role of leading the continued installation of our current Modern Sales Professional (MSP) Toolkit dedicated to our 2000+ DSD frontline sales team members. Simply stated, the North Star for this role is to digitally advantage DSD frontline sales associates to sell smarter, service better, more seamlessly. This leader will drive scaled adoption of our current Modern Sales tools with 3 primary focal points: 1) order accuracy, 2) selling with insights, 3) leveraging image recognition. The ideal candidate will be a mix of leader, strategist, planner, analyst, technologist, and change agent. This is an exciting, fast-paced, high visibility and impact role for the right leader. Critical focus areas include: Toolkit Stewardship: Leverage your DSD frontline know-how, insider feedback, GM mindset, technical and analytical skills to blueprint & drive product enhancements, focused on our current Modern DSD Selling Toolkit. Experiment with AI to deploy POCs dedicated to removing cognitive load & creating room (time) to sell, and selling more effectively by tailoring to local market and store conditions. Navigate with team including IT and 3P resources, to deliver enhancements, monitor & iterate to ensure rollout success and value delivery. Be ready to pivot should any material counter-signals or learnings come during the rollout process. Team Leadership: Shape a winning team and culture. Leverage your experience and network to draft and develop the right players. Onboard swiftly and ensure connectivity & swim lane clarity to ensure workstreams run symbiotically and in parallel—maximize synergistic effects while avoiding costly rework. Celebrate successes and continue to iteratively learn & tune team operating model for impact. Data, Analytics & Value Measurement: As the field continues to adopt and evolve, continue to advance the required underlying modern selling data model as well as associated analytics. Continuously prove value by tracking behaviors, execution and financial metrics. Leverage analytics to guide where changes may be needed (hot spots across the country, POC having intended effect, etc.) refine further leveraging qualitative feedback from super-users in the field. Cross Functional Navigation & Leadership Influence: Wire up & down stream to ensure alignment to any new initiatives or changes being made to SOPs & focal points. Intake and pivot to stakeholder feedback as changes are being adopted and tuned. Garner buy-in from senior leadership on any support needed with an anticipated estimate of value to be created, especially ahead of any major changes. Ensure tech and 3P stay aligned to not just the what, but the why with an eye towards the future to ensure minimal re-work required. Partner with OCM (Change Management): Install belief and a challenger selling mindset across the ~2000 frontline DSD sales team members. Collaboratively strategize the how and evolve the change management plan as it is tested in field with change champions and power users. Maniacally focus on ensuring that the MSP toolkit is meeting the needs of helping the frontline – sell smarter, service better, more seamlessly. Your best change lesson may come from the most overt nay-sayers – involve them early and ensure to intake feedback. Ad Hoc Wherever Needed: There will be scenarios that come up that are impossible to capture fully in a job description. Get ready to roll-up your sleeves and commit to going All-In to help remove roadblocks and drive the success of our DSD frontline MSP toolkit Total Rewards: Salary Range: $155,500 - $175,000 / year Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility Requirements: Required Qualifications Must be willing to travel about 50% of the time