Director of Enrollment & Marketing Management

Loading... Please wait. Expand Show Other Jobs Job Saved Save Job Director of Enrollment & Marketing Management Rochambeau, The French International School Facebook X LinkedIn Share Application Captcha / Bot Check Copy from here to here Click to hear these letters. What is this? The application opened in a new tab. You may close this popup. By using this feature you agree to our Terms and Conditions and Privacy Policy. Details Posted: 09-May-26 Location: Bethesda, Maryland Type: Full Time Salary: $145,000-$165,000 Categories Admissions Preferred Education Masters Internal Number: DIRENR Rochambeau, The French International School of Washington, DC (Rochambeau), has an opening for a Director of Enrollment Management – Full-time. Location: Bethesda, MD Reports to: Executive Director Job Type: Full-time; Exempt; Director-level Salary Information: The base salary range is $ 145,000-$165,000 USD annually. Benefits: In addition to base compensation, this position is eligible for: paid time off, paid holidays, incentive pay, and health and retirement benefits enrollment, which includes medical, dental, vision, life insurance, and a 403(b) plan with 5% match. THE SCHOOL Rochambeau, a coeducational day school, offers an exceptional blend of the French curriculum and a robust English program to a diverse student body of about 1,300, from Preschool to 12th grade. Our school thrives on diversity, housing over 80 nationalities. We steadfastly promote a culture of diversity, equity, and inclusion. At Rochambeau, we value our school-based and in-person work environment for all faculty and staff. We believe on-site collaboration fuels our commitment to fostering a vibrant and inclusive educational environment. This in-person interaction is integral to our school values, allowing us to engage more fully, communicate effectively, and cultivate a strong community spirit. Position Summary The Director of Enrollment Management is a strategic leadership role responsible for developing and executing comprehensive student recruitment, marketing, and retention plans that align with Rochambeau’s multilingual and multicultural mission. Reporting directly to the Executive Director, the successful candidate oversees the entire enrollment lifecycle—from initial inquiry and campus tours to final matriculation and family retention. This role requires a data-driven approach to analyzing enrollment trends and a collaborative mindset to work across academic departments, ensuring the school's unique value proposition is effectively communicated to both internal and external stakeholders. Essential Duties & Responsibilities Please note that these are intended as representative duties and do not encompass every aspect of the role. You may be required to perform additional or differing duties if they are related, similar, or logically assigned to the position. Enrollment Management Develop and implement a strategic student recruitment, enrollment, and retention plan that aligns with Rochambeau’s multilingual and multicultural mission Collaborate with department heads and academic leaders to understand and communicate program offerings to prospective and current families, and align enrollment strategies accordingly Analyze enrollment trends and data to provide recommendations for future strategies Oversee the admissions process from initial inquiry and campus tours to assessments and final matriculation, to ensure a seamless and positive experience for prospective students Oversee the reenrollment process including the retention of current families. Analyze retention data to align enrollment strategies if need be Manage a process for exit interviews and assure that former family contacts are up to date when they become alumni Plan and organize recruitment events including open houses, fairs and other gatherings of potential applicants Continue to develop the Parent Ambassadors program to support the admissions office Develop strong relationships with the school community as a whole as well as with key local organizations and affiliated communities Marketing Management Develop and oversee the execution of an integrated marketing strategy to promote the institution's brand, programs, and services Collaborate with internal teams to design and disseminate promotional materials, both digital and print Leverage digital marketing tools to drive prospective student eng