Director of Enrollment

Job Type: Full-Time 12 months Schedule: 7:45am - 4:00pm About Us Northside Charter High School is a public, college-preparatory charter school serving grades 9–12 in North Williamsburg/Greenpoint (Brooklyn, New York). Our mission is to provide an enriching and innovative learning environment where students achieve postsecondary readiness, and our vision is that college completion becomes both expectation and reality for all students. We pursue this mission through an explicit IDEA commitment to Inclusion, Diversity, Equity & Anti-Racism, actively dismantling barriers and treating every identity as an asset. Our community lives on four core values—Commitment, Accountability, Respect, Integrity—which guide every policy and interaction. Position Overview: Northside is seeking a strategic, entrepreneurial Director of Enrollment to lead student recruitment, admissions, and enrollment growth. This is a high-impact role responsible for developing and executing a comprehensive enrollment strategy that drives application volume, improves yield, and ensures full enrollment across all grades. The Director of Enrollment will own the enrollment pipeline end-to-end, manage a dedicated marketing budget, and coordinate cross-functional resources across the school. While this role does not directly supervise staff, it requires strong leadership through influence and collaboration. Key Responsibilities Enrollment Strategy & Ownership Develop and execute a data-driven enrollment strategy aligned to annual student recruitment targets Own the full enrollment lifecycle: inquiry application offer registration- enrollment Set, track, and report on key performance metrics, including: Application volume Conversion rates Enrollment yield Waitlist movement Marketing & Budget Management Develop and manage the school’s enrollment marketing budget, ensuring effective allocation across channels. Plan and execute integrated, multi-channel campaigns, including: Digital advertising (Google, social media platforms) Email and SMS campaigns Print and grassroots marketing Own and manage Northside’s digital presence for enrollment, including: Overseeing and updating the school website (especially admissions/enrollment pages) Ensuring clear, compelling, and up-to-date messaging for prospective families Managing and maintaining enrollment-related content, deadlines, and calls to action Lead social media strategy and execution for recruitment purposes: Plan and manage content calendar aligned to enrollment cycle Create or coordinate creation of posts highlighting school programs, student experience, and events Monitor engagement and adjust strategy to increase reach and conversions Track and analyze marketing performance: Cost per lead Conversion rates by channel ROI on campaigns Continuously refine messaging, targeting, and channel strategy based on data. Community Outreach & Partnerships Build and sustain relationships with: Middle schools and feeder schools Community-based organizations Local leaders and neighborhood partners Represent Northside at recruitment events, fairs, and community engagements Lead the planning and execution of open houses, tours, and information sessions Cross-Functional Leadership Coordinate with internal teams (operations, student services, academic leadership) to ensure seamless onboarding of new students Leverage shared staff and school resources to support recruitment efforts Align enrollment strategy with academic programming, including specialized pathways Data & Systems Management Manage enrollment systems and student data platforms Analyze trends and generate insights to continuously improve recruitment outcomes Maintain accurate forecasting models for enrollment planning Family Experience Ensure a high-quality, responsive, and welcoming experience for prospective families Serve as a key point of escalation for complex admissions or enrollment cases Work Schedule Expectations This role requires regular evening and occasional weekend work to support: Open houses Recruitment events Community meetings Schedule flexibility is expected during peak enrollment seasons Qualifications Required Bachelor’s degree 3–7+ years of experience in enrollmen