Director of Global Markets

This job is with Feeld, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Director of Global Markets to become part our remote team and our mission to elevate the human experience of sexuality and relationships. We’re looking for a globally minded, culturally fluent marketing leader to shape how Feeld shows up in the world: market by market, community by community. This role owns the strategy and execution of our localized marketing efforts across key and emerging markets. It sits at the intersection of brand, data, and culture—translating Feeld’s identity into work that resonates deeply and authentically at a local level. You won’t be scaling templated campaigns across regions. You’ll be building a system that listens first, grounded in research, subcultures, and lived experiences. Then responds with marketing that feels specific, intentional, and true to the communities we serve. You’ll work closely with Data and Research to understand where we grow, and why. With Brand and Creative to shape how we show up. And with local partners to ensure what we put into the world isn’t just seen, but felt. What You Will Do Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground About you: 8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts Experienced in market expansion, with a thoughtful approach to entering and scaling new regions A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level About us: Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone. Our Culture We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit. Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans. Diversity, Equity, In