Job Description
Home » Jobs » Lawson's Finest Liquids - Director of Hospitality Director of Hospitality Lawson's Finest Liquids Apply for Job Lawson’s Finest Liquids crafts and delivers the finest and freshest beer to delight our fans. As a Certified B Corp, we are a values-driven company committed to excellence, cultivating vibrant communities, and having fun along the way. At the heart of our brand is our destination brewery and taproom in Waitsfield, Vermont, where hospitality, community, and craft come together to create a best-in-class guest experience. Beyond our taproom, we proudly share our world-class brews across the Northeast and southeast, building meaningful connections with our customers and communities. The Director of Hospitality will play a pivotal leadership role to: Become Vermont’s most beloved craft beer and hospitality destinations Build brand affinity through consistent, purpose-driven guest experiences Drive profitable growth by enhancing our food, beverage, retail, and event offerings Deepen our connection to the community we love and serve Strengthen the systems, standards, and leadership rhythms that support consistency, accountability, and long-term hospitality excellence This leader will coach and develop our hospitality team, continuing to elevate our taproom and destination experience. This role will help guide the next chapter of Lawson’s Finest hospitality by strengthening the foundation of team leadership, service standards, operational systems, and guest experience consistency. This is a hands-on, cross-functional role ideal for a leader who excels in people development, operational excellence, and delivering unforgettable guest moments rooted in our core values. This position works collaboratively with the taproom team, is a member of the leadership team and reports directly to the CEO. The Ideal Candidate Hospitality Excellence – Sees opportunity in every touch point of the guest experience, brings fresh ideas and aspires to continuously raise the bar for world-class hospitality. Inspiring Coach – Brings out the best in people through mentorship, motivation, clear expectations, accountability, and leading by example. Values-Driven Leader – Embodies Lawson’s Finest values in every decision and interaction. Upholds B Corp ethos and general principles in business operations and interpersonal connections. Strategic & Action-Oriented – Thinks long-term while driving day-to-day performance, financial results, team alignment, and guest experience consistency. Primary Responsibilities Team Leadership & Culture Lead, coach, inspire and develop a high-performing hospitality team aligned with Lawson’s Finest core values Own talent strategy including hiring, organizational design, and succession planning Foster a culture of collaboration, accountability, community, and exceptional guest experience Develop managers and emerging leaders through consistent coaching, feedback, and structured development plans Hospitality Experience & Operational Excellence Own and continuously elevate the end-to-end guest experience across all touchpoints Maintain a visible leadership presence in the taproom, actively observing service, coaching in the moment, engaging guests, and ensuring standards are lived in real time Define and uphold service and brand standards to ensure a consistent, best-in-class guest experience Establish and scale operational playbooks, SOPs, and training systems Optimize guest flow, capacity, and overall taproom efficiency, particularly during peak demand and slow shoulder season Oversee health, safety, and regulatory compliance across all hospitality operations Leverage systems and technology (POS, reservations, CRM, guest rating and feedback) to inform decisions and drive continuous improvement across all hospitality offerings Revenue & Program Development Own performance across all hospitality revenue streams: beverage, food, retail, property rentals, public programming, and private events Evolve beer, food, and event programming via creative thinking to enhance guest experience and drive profitable growth Enhance beer programming to offer guests a unique experience, “drinking from the source,” product and brand education, retail packaged beer offerings Enhance public and private events programming to appeal to current fans, draw new consumers and increase relevance. Oversee merchandise strategy in partnership with Marketing and Retail teams Identify and implement new offerings and service innovations that increase traffic, experience and loyalty