Job Description
Title: Director of Marketing and Communications Reports to: Head of School The Miami Valley School (MVS). Our mission is to challenge young people of promise to become self-sustaining learners and compassionate global citizens. For over 60 years, MVS has provided a unique learning option for families in the Dayton, Ohio, community. Here, faculty are educators who are ready to help refine a truly differentiated educational opportunity as MVS becomes a nationally recognized leader in experience-based learning. Here, every member of the MVS community is committed to transformative, immersive learning in the classroom and during our Immersion term. Equally important is our commitment to Social Emotional Learning (SEL), through which our students learn the skills and competencies necessary to navigate an ever-shifting world with confidence and curiosity. Here, we learn because we do. The Role. In collaboration with the Head of School, the Director of Marketing and Communications will plan, direct, and implement overall strategies for all marketing and communications. As an integral member of the leadership team, the Director will promote the school, raise MVS' visibility in the community, advance its brand, and articulate clear messaging to internal and external constituencies. The Director will be a visible presence during the school day in all divisions and at school events to document and capture images and content for regularly produced all-school publications and press releases, advertising, publicity, and public relations. The Director may, in some circumstances, serve as the school's spokesperson to the press or media as designated by the Head of School. The Opportunity. All members of MVS’ vibrant community bring the school’s mission and vision to life each day for students and families. Each day, we live out our mission through our core values: integrity, celebration, grit, and kindness. As a part of our dynamic team, you will have the opportunity to: Expand Global Leadership. MVS is known for its academic and extracurricular programming, and with you on our team, we will continue to grow with our students as leaders of Global Citizenship and stewards of civil discourse. Develop Character and Wellness. To support the overall wellness of our vibrant community,you’ll have the opportunity to meaningfully connect and collaborate with students and families. Collaborate as part of a World-Class Team. In your role at MVS, you will work alongside dedicated faculty and staff who have taught and learned all over the world and in a variety of school contexts. Your colleagues are artists, researchers, entrepreneurs, published authors, professional musicians, armed services veterans, and thespians. Most importantly, they are compassionate and caring educators committed to lifelong learning. And, of course, you will get to make an impact! As the Director of Marketing and Communications you will have a direct impact on the greater MVS community. Primary Responsibilities: Develop marketing and communications strategies and plans that advance the school and support increased engagement with prospective and current constituencies. Communications Bearing in mind the mission, history, culture, traditions, and educational philosophy of the school, lead and oversee all school communications. Maintain and update the school's website, create new content and landing pages as needed. Oversee social media platforms, monitor social media activity, and update daily with content consistent with messaging strategy and brand Attend leadership team and Enrollment and Marketing meetings, morning announcements, events, and classes to gather information and write timely articles/ press releases featuring each division equally with a goal of promotion and retention. Produce a monthly Head of School’s newsletter and annual magazine Ensure brand and messaging quality and consistency, and establish guidelines to apply across all departments, activities, and events at the school and among professional and volunteer leadership Assist the Head of School in preparing internal letters and speeches, crisis management communications, and external communications as needed. With the Head of School’s office, coordinate the school’s Speaker Series to bring guest speakers to campus for parent enrichment, professional development, and academic events Press Work with the leadership team, faculty and staff to gather information to generate timely content for media invitations and press releases to local and national press about MVS event