Director of Marketing

Title: Director of Marketing Location: Westminster, CO Position Reports To: Vice President of Guest Experience Direct Reports: Performance Marketing Manager, Marketing & Communications Coordinator About Butterfly Pavilion: At Butterfly Pavilion, we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate knowledge, inspiration and connection, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, firsthand learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future. Looking forward, we are committed to providing the most enriching experience for our audience, being recognized as a scientific authority, and being a leading educational resource on invertebrates. Our Core Values are a large part of who we are as an organization: Make Science Cool Love What You Do Go Above and Beyond Lead Change Know Your Stuff Be Positive Welcome All These aren't just words, but words to live by here at Butterfly Pavilion. FLSA Status & Classification: Exempt | Full-Time Work Schedule: Onsite | Monday-Friday | Occasional evenings & weekends as required. Hiring Salary Range: $80,000 – $90,000; starting salary is based on relevant experience. Benefits: Medical, Dental, Vision, Basic Life/AD&D, LTD, STD, and Employee Assistance Program. Voluntary Life, ID Shield, Legal Shield, and Pet Insurance plans available. Retirement Savings 401(k) Plan with employer match. Paid holidays, vacation, sick time. Two personal holidays per year. Butterfly Pavilion Membership and 25% Gift Shop discount. Position Summary: The Director of Marketing leads Butterfly Pavilion's marketing function with a primary focus on driving revenue across all business lines and direct accountability for general admission ticket sales. This role is responsible for developing and executing a comprehensive, data-driven marketing strategy that spans paid and organic digital channels, brand content, email marketing, SEO, analytics, social media, and traditional marketing practices. Reporting to the Vice President of Guest Experience, the Director of Marketing directly manages a Performance Marketing Manager and a Marketing & Communications Coordinator. This individual serves as a key strategic partner to department heads across the organization, ensuring marketing efforts support attendance growth, membership conversion, event revenue, donations and broader organizational goals. The ideal candidate is a seasoned digital marketing leader who is equally comfortable in the data and in the creative, with management experience to develop and inspire a small team, and a genuine passion for Butterfly Pavilion's mission. Essential Functions and Responsibilities: Marketing Strategy & Revenue Growth Develop and own the annual marketing strategy and budget in alignment with organizational revenue goals, with primary accountability for general admission ticket sales. Partner with the Vice President of Guest Experience and department leaders to build integrated marketing plans that support all revenue streams. Establish annual marketing goals and KPIs; deliver regular performance reporting to senior leadership with data-driven insights and recommendations. Identify market opportunities, emerging trends, and audience segments to grow awareness and drive attendance. Lead competitive analysis and audience research to inform positioning and campaign strategy. Digital Marketing Paid & Organic Provide strategic direction and oversight for all paid digital advertising across Google Ads, Meta, and other relevant platforms, ensuring campaigns are optimized for ROI and ticket sales conversion. Oversee organic digital strategy including SEO, content marketing, email marketing, and social media to build sustained audience growth and engagement.